Gartner Blog Network

Tag: 'case-studies' Blog Posts

from the Gartner Blog Network

Letting Your Customers Tell Your Story

by Hank Barnes  |  September 26, 2017

Last year, I shared an example from HPE, where they had turned to their advocates to develop content reflecting best practices in ITSM.   I loved the concept as it...

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Going Beyond the "What" in Case Studies

by Hank Barnes  |  April 11, 2017

On a regular basis, I end up looking at case studies from tech providers.  It may be specifically requested for feedback, or it might be me digging deeper to try...

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Comments: 2

Dealing with the "happy customers won't do case studies" problem

by Hank Barnes  |  August 30, 2016

I'm not a big fan of definitives (although I sometimes, probably too often, use them), but I do feel confident that every technology marketer has experienced the problem of happy customers not...

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Comments: 7

Trust, Differentiation, and Messaging

by Hank Barnes  |  February 23, 2016

A few weeks ago, I shared some of the results from Gartner's latest survey about differentiation.  In that post, the focus was on the impact of a failure to differentiate....

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Comments: 1

Most Consistent Benefit of Advocacy Marketing - Work Life Gets Easier

by Hank Barnes  |  March 3, 2015

As any of you who follow my blog know, I'm a big advocate of Advocacy Marketing.  Advocating Advocacy, hmm? That aside, I've spent the past few weeks interviewing people at organizations...

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Comments: 1

If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Comments: 2

The Biggest Content Gap in Technology Marketing

by Hank Barnes  |  December 16, 2014

A few weeks ago, Jon Reed (of diginomica), and I had an interesting (at least we thought so!) dialog via twitter and blog comments about case studies.  We both were...

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Comments: 8

The Power of Case Studies in Technology Marketing

by Todd Berkowitz  |  March 14, 2014

  Been off the blogging trail for awhile, but look for regular updates moving forward. In today's post I want to talk about the importance of case studies. For a...

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Comments: 11