Gartner Blog Network

Tag: 'buying' Blog Posts

from the Gartner Blog Network

Purchase Regret - The Bane of Land and Expand Strategies

by Hank Barnes  |  September 4, 2018

The (expanded) Gartner team has spent many years understanding the buying process in B2B environments.   Personally, I've focused heavily on B2B tech buying (and really the whole customer life cycle). ...

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The Quest for Agility Changes Buying Approaches

by Hank Barnes  |  February 27, 2018

As organizations look to become more agile, we are seeing changing in buying approaches--but all is not well.   In a recent Gartner survey, we discovered that our 506 respondents (in...

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