Gartner Blog Network

Tag: 'buying' Blog Posts

from the Gartner Blog Network

Purchase Regret - The Bane of Land and Expand Strategies

by Hank Barnes  |  September 4, 2018

The (expanded) Gartner team has spent many years understanding the buying process in B2B environments.   Personally, I've focused heavily on B2B tech buying (and really the whole customer life cycle). ...

Read more »

The Quest for Agility Changes Buying Approaches

by Hank Barnes  |  February 27, 2018

As organizations look to become more agile, we are seeing changing in buying approaches--but all is not well.   In a recent Gartner survey, we discovered that our 506 respondents (in...

Read more »

Going Beyond the "What" in Case Studies

by Hank Barnes  |  April 11, 2017

On a regular basis, I end up looking at case studies from tech providers.  It may be specifically requested for feedback, or it might be me digging deeper to try...

Read more »

From Clouds and Thunderstorms in the Sourcing World

by Frank Ridder  |  July 6, 2009

The weather over here is brilliant - blue sky, sunny and very hot. That leads to clouds and a high risk of thunderstorms. The relation of both is very well...

Read more »