Gartner Blog Network

Tag: 'budget' Blog Posts

from the Gartner Blog Network

Building a Business Case for Deception

by Augusto Barros  |  September 27, 2016

So we've been working on our deception technologies research (have we mentioned we want to hear YOUR story about how YOU are using those?) and one of the things we...

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Big Budgets, Big Ambitions for Marketing in a Digital World

by Annamaria Virzi  |  December 10, 2015

Gartner's annual CMO Spend Survey tracks shifts in budgets that reflect marketing’s growing complexity. Our 2015-2016 research reveals that marketing budgets, on average, total about 11.4% of revenue at large...

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Big Budgets, Big Ambitions for Marketing in a Digital World

by Anna Maria  |  December 10, 2015

Gartner's annual CMO Spend Survey tracks shifts in budgets that reflect marketing’s growing complexity. Our 2015-2016 research reveals that marketing budgets, on average, total about 11.4% of revenue at large...

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An Idea without Execution is a Dream

by Jennifer Polk  |  October 23, 2015

Marketers are known for creative ideas, but an idea without execution is a dream. Much attention is paid to strategy, vision and planning, but equal or greater time should be...

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A Mythical Million - Where I'd Spend Extra Marketing Dollars

by Hank Barnes  |  January 6, 2015

My colleagues, Tiffani Bova and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015.  The three...

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Slicing Gartner's Digital Marketing Spending Survey

by Bill Gassman  |  March 21, 2013

Gartner's Digital Marketing Spending Survey was published on March 12'th as free promotional research for the Gartner for Marketing Leaders advisory service .  As an analyst that covers the digital marketing analytics...

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$73 is the floor for the IT budget

by Mark Mcdonald  |  June 23, 2009

Warning this may be controversial, but here is a contribution to the budget debate. How low can the IT budget go?  It's a fair question and one that CFOs are...

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