Gartner Blog Network

Tag: 'brands' Blog Posts

from the Gartner Blog Network

Are Brands Looking For Love In All The Wrong Places? We Want To Know What You Think

by Clare Dietz  |  May 8, 2019

Consumers may not want a relationship with your brand… I know, I know. This doesn’t sound like good news. When I share this insight with marketers I work with every...

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Back to Basics: Branding Remains at the Core of Marketing

by Jennifer Polk  |  September 13, 2017

Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing organization. Gartner’s 2017 CMO Strategy Survey shows CMO and...

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Comments: 2

Amazon: Do As They Say, Not As They Do

by Robert Hetu  |  February 21, 2017

There was a constant and pervasive theme at NRF 2017 in NYC this past January. It centered around what to do about the threat of Amazon. Great, finally the market...

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Consumer-Centric Ecosystems for Consumer Goods Manufacturers and Retailers

by Robert Hetu  |  May 12, 2016

Fellow Gartner analyst Ellen Eichhorn and I partnered on new industry vision research to highlight the changing landscape of retail and consumer goods industries.  Consumer-centric ecosystems will enable manufacturers and...

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Target and Amazon: Scarcity, Innovation and Execution

by Robert Hetu  |  April 20, 2015

Reading all the very interesting articles and comments about the Amazon Dash button and the Target Lilly Pulitzer collection certainly sparked my interest. The debate around the longevity of the...

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Comments: 1

Me-too is Not a Winning Retail Strategy

by Robert Hetu  |  November 4, 2014

Think of all the great retailers that pioneered new approaches to the market; Amazon, Circuit City, Kmart, Macy’s, Sears Roebuck, and Tesco, to name just a few. Regardless of their...

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Comments: 4

New Research on Personalization Highlights the Challenges

by Robert Hetu  |  September 24, 2014

Gartner retail research findings indicate less than 10% of Tier 1 retailers believe they are highly effective at personalization and nearly one-third report having limited or no capability to support...

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Comments: 2

Shopping Is Social – 5 Tips for Success

by Robert Hetu  |  June 26, 2014

While the ways we shop have transitioned over the millennia shopping is one of the most basic elements of society. In the 1960’s people used to get all dressed up...

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Comments: 3

Are Teen Social Media Users Becoming Anti-Social?

by Jennifer Polk  |  June 11, 2014

Social media users are a fickle bunch. Teens, in particular, are influenced by ever-changing trends. What was once new and cool can quickly become old news. Take Facebook for instance....

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Comments: 1

Retail Marketing & Merchandising Must Sing Off The Same Sheet Music

by Robert Hetu  |  May 15, 2014

The 2014 IBM Smarter Commerce is this week. Not surprisingly there was a major emphasis on marketing. Countless sessions on personalization, contextualization, mobility, digital media, real time offers and the...

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Comments: 3