Gartner Blog Network

Tag: 'brand' Blog Posts

from the Gartner Blog Network

The Potential Impact of GlassDoor on Sales and Marketing Efforts

by Hank Barnes  |  August 29, 2017

We've all heard the advice to periodically "Google Yourself."   But now, it is becoming increasingly important for you to Google your company on a regular basis.   If you...

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Is Your Brand Too Self Involved?

by Jake Sorofman  |  October 6, 2016

When you start with what's at stake for your customer, you earn the right to their attention. But, as marketers, in the service of our daily efforts—under deadline pressure and...

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The Rule of Three in Marketing

by Jake Sorofman  |  August 25, 2016

Early in my career, I worked with a brilliant guy—a charismatic showman who may have sold snake oil in some other life—who presented every case in three parts. He'd stand...

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When Did Brand Become a Dirty Word?

by Jake Sorofman  |  August 12, 2015

If you ever want to raise the hackles of the typical digital marketer, just talk at length about branding. They’ll tell you that, in an age of near-perfect information and...

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What Presidential Campaigns Can Teach Marketers About Branding

by Jake Sorofman  |  July 14, 2015

Ah, politics are in the air, the silly season of the election cycle. Even the most civic-minded among us can grow a bit tired of the nattering din of the news...

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Your Brand is Your Trust Foundation

by Hank Barnes  |  July 7, 2015

In the trust cycle, we've established that your brand perception is the basis for how buyers view you, in advance of actually getting to know you.  For new providers, this...

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Has Authenticity in Marketing Jumped the Shark?

by Jake Sorofman  |  March 4, 2014

There’s a lot of talk these days about authenticity versus transparency as the prevailing value for brand storytelling. Cynics suggest that authenticity and marketing make strange bedfellows, two ideas forever...

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Gartner’s Intelligent Brand Framework Helps Marketers Find Balance

by Jake Sorofman  |  February 27, 2014

Earlier this week, Andrew Frank and I published a post on called “What Data-Obsessed Marketers Don’t Understand.” Here, we unveiled Gartner’s Intelligent Brand Framework, which we believe will become...

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How Tech Providers Improve Consumer Brand Image

by Angela Mcintyre  |  October 11, 2013

Gartner brand analyst Annette Jump and I recently discussed her insights on brand analysis methods.  CMOs of tech firms are improving consumer brand perception using the Brand Strength Index and...

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Making the emotional connection

by David Mitchell  |  August 19, 2012

I tend to keep the old age "people buy from people" in mind when talking to executives who are looking to improve the performance of their sales teams. If the...

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