Gartner Blog Network

Tag: 'brand' Blog Posts

from the Gartner Blog Network

Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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Self-awareness and Guts; The Bedrock of Bold Brands

by Chris Ross  |  August 9, 2019

  As individuals, we’re all at least a little delusional when it comes to knowing ourselves. Our lack of self-awareness can range from operating with a few minor personal blind...

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The Never Ending Fight Against the "Safe Choice"

by Hank Barnes  |  March 26, 2019

It's an uphill battle. Anytime you have a new idea or innovation that you want to bring to a company (whether it is internal or your are a vendor selling...

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The DEVOlution of Enterprise Technology Buying

by Hank Barnes  |  February 19, 2019

A few weeks back, Jon Reed, the master of the strikethrough of diginomica, referenced a Devo song "Through Being Cool" when sharing my post "Keeping Attention - Substance over Style"...

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Breaking up With a Brand You Love is Harder Than it Sounds

by Bryan Yeager  |  November 21, 2018

Until recently, I don’t think I would have considered myself to be emotionally attached to brands. But something happened this summer that changed my perspective: I stopped using a service...

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