Gartner Blog Network

Tag: 'b2bmarketing' Blog Posts

from the Gartner Blog Network

What Your Preference-Being Right or Not Being Wrong?

by Hank Barnes  |  April 2, 2019

A few weeks back, a post in my stream led me to an article called "The Power of Thought: How Critical Thinking Can Help Your Business" at the Knowledge@Wharton Web...

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The Scientific Method and Selling

by Hank Barnes  |  March 19, 2019

In grade school, I remember learning the scientific method.  It is a formalized process for learning that has been around for centuries.  And, like anything that has stood the test...

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Purchase Regret - The Bane of Land and Expand Strategies

by Hank Barnes  |  September 4, 2018

The (expanded) Gartner team has spent many years understanding the buying process in B2B environments.   Personally, I've focused heavily on B2B tech buying (and really the whole customer life cycle). ...

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