Gartner Blog Network

Tag: 'b2b-marketing' Blog Posts

from the Gartner Blog Network

Content Versus Conversation

by Hank Barnes  |  July 10, 2018

I regularly hear clients tell me, "If we get a chance to have a conversation, we usually win."  But they find it challenging to get to that point.  As I've...

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The disappearance of the distinction between B2B and B2C marketing

by Marc Brown  |  April 26, 2018

Is there still such a big difference between B2C and B2B marketing today? I’ve asked experts of both sides of the fence to weigh in and get their perspective on...

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The B2B Technology Buying Conundrum

by Hank Barnes  |  November 28, 2017

Shouldn't enterprise technology buying be easier by now?   With a simplistic view, the answer to this is a resounding yes.  Of course it should be.  There are plenty of reasons:...

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Contrasts are Critical

by Hank Barnes  |  November 14, 2017

As followers of this blog know, I spend a lot of time working with tech providers on storytelling (well, they may think we are working on messaging, but I always...

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How to Build Better B2B Demand Generation

by Stephen Wellman  |  November 3, 2017

Business-to-business (B2B) marketing leaders are under the gun to grow revenue. Rather than focusing on growing business from existing accounts, however, many B2B marketers focus on attracting new prospects. B2B...

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B2C Marketers! Put Those “Engagement” And “Love-Based Journey Designs” Down

by Adam Sarner  |  June 17, 2016

Those are for closers only…Like B2B Marketers. B2B marketing leaders are advancing their capabilities for prospect and customer understanding and optimizing segmentation and targeting along a buying process.  They are...

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Microsoft and LinkedIn: The Potential and the Risk for Marketers

by Jay Wilson  |  June 15, 2016

On Monday morning, I was reading one of Augie Ray’s compelling critiques of LinkedIn user behavior when the news broke – the professional social network had been acquired by Microsoft...

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