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Tag: 'b2b-marketing' Blog Posts

from the Gartner Blog Network

Content Versus Conversation

by Hank Barnes  |  July 10, 2018

I regularly hear clients tell me, "If we get a chance to have a conversation, we usually win."  But they find it challenging to get to that point.  As I've...

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The disappearance of the distinction between B2B and B2C marketing

by Marc Brown  |  April 26, 2018

Is there still such a big difference between B2C and B2B marketing today? I’ve asked experts of both sides of the fence to weigh in and get their perspective on...

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Comments: 5