Gartner Blog Network

Tag: 'b2b' Blog Posts

from the Gartner Blog Network

Can 3D Printer Manufacturers Adapt to the Changing Marketplace?

by Pete Basiliere  |  April 17, 2019

Gartner L2 research finds that marketing leaders at B2B manufacturing firms must focus on using digital to attract and move customers to the point of sale. The findings are especially relevant...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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Fundamentals Rarely Change-Situations Do

by Hank Barnes  |  September 18, 2018

One of the best parts of the Influencer Day that my colleagues (in our Gartner for Sales Leaders and Gartner for Marketing leaders practices) hold is the more off the...

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The disappearance of the distinction between B2B and B2C marketing

by Marc Brown  |  April 26, 2018

Is there still such a big difference between B2C and B2B marketing today? I’ve asked experts of both sides of the fence to weigh in and get their perspective on...

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The Economics of Customer Insights

by Noah Elkin  |  September 15, 2017

"How well do we know our customers?" This is the question increasingly at the forefront of marketers' minds. If you're not yet thinking about how to gather customer insights and leverage them...

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Broadening Your Perspective on Focus

by Hank Barnes  |  May 30, 2017

I'm guilty. I constantly talk to people about the importance of focus.  Focus on a key target segment.  Focus on your ideal customer profile (just last week). Don't get distracted....

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Scenes, Summaries, and Emotional Connections

by Hank Barnes  |  May 2, 2017

This week,  a couple of things caught my eye as I continue to prepare for the Gartner Tech Growth and Innovation Conference and my clinics on positioning and storytelling. First,...

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Quality and Comprehensiveness Matter Most for Account Based Marketing

by Hank Barnes  |  April 4, 2017

This past week, I spent some time peer reviewing some upcoming research on account based marketing (ABM) being developed by my colleagues Todd Berkowitz and Julian Poulter.  It is a...

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Three Trends Driving Interest in Account-Based Marketing (ABM)

by Noah Elkin  |  February 17, 2017

In one of my first blog posts after joining Gartner, I wrote about account-based marketing (ABM) as a hot trend for B2B marketers. Nine months later, the fires under ABM...

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Email Marketing – Emerging Medium of 2017

by Ewan Mcintyre  |  December 29, 2016

Email Marketing Then... A dozen years ago, when working in a large B2B enterprise I made a pretty momentous move – I shifted across from a general marketing role to...

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