Gartner Blog Network

Tag: 'analytics' Blog Posts

from the Gartner Blog Network

AI Can Be A Central Nervous System

by Robert Hetu  |  December 16, 2019

It's tempting to anthropomorphize artificial intelligence (AI), particularly when devices such as Alexa and Siri increasingly employ human communication. I've been known to throw in a sharp retort every now and...

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AI Will Transform Retail Merchandising For Those Who Are Ready For Change

by Robert Hetu  |  June 28, 2019

Retailers are aware of the significant opportunity to leverage vast amounts of customer data to drive in-depth customer analytics that enhance merchandising processes through AI. The goal is creating customer-centric...

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Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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Proving the Value of Marketing to the Enterprise

by Marc Brown  |  June 4, 2018

Marketing leaders have a wide array of metrics to gauge marketing effectiveness. But more metrics don’t necessarily mean better insights into marketing performance. Marketing leaders need to let go of...

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Comments: 1

CMOs must adapt to modern business (and marketing)

by Marc Brown  |  April 24, 2018

It’s interesting for me to think about today's CMO.  CMOs are under attack, in transition, being re-imagined, and more. Company tenure, knowledge, or industry experience doesn’t guarantee you a longstanding job…proving your value...

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Comments: 5

2018 Gartner/RIS NEWS Retail Tech Survey is Out

by Robert Hetu  |  March 29, 2018

I have provided the executive summary here, the full report can be accessed by all through a link at the end of this blog. Not an apocalypse, but an evolutionary...

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Walmart's Freshness Algorithm; A Great Example of Algorithmic Retailing

by Robert Hetu  |  March 13, 2018

When I introduced the concept of algorithmic retailing two years ago my definition was simple. The application of big data through advanced analytics across an increasingly complex and detailed retail...

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