Gartner Blog Network

Tag: 'analytics' Blog Posts

from the Gartner Blog Network

Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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Proving the Value of Marketing to the Enterprise

by Marc Brown  |  June 4, 2018

Marketing leaders have a wide array of metrics to gauge marketing effectiveness. But more metrics don’t necessarily mean better insights into marketing performance. Marketing leaders need to let go of...

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CMOs must adapt to modern business (and marketing)

by Marc Brown  |  April 24, 2018

It’s interesting for me to think about today's CMO.  CMOs are under attack, in transition, being re-imagined, and more. Company tenure, knowledge, or industry experience doesn’t guarantee you a longstanding job…proving your value...

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2018 Gartner/RIS NEWS Retail Tech Survey is Out

by Robert Hetu  |  March 29, 2018

I have provided the executive summary here, the full report can be accessed by all through a link at the end of this blog. Not an apocalypse, but an evolutionary...

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Walmart's Freshness Algorithm; A Great Example of Algorithmic Retailing

by Robert Hetu  |  March 13, 2018

When I introduced the concept of algorithmic retailing two years ago my definition was simple. The application of big data through advanced analytics across an increasingly complex and detailed retail...

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Gartner Shares Findings from North Pole Inc. Data and Analytics Assessment

by Doug Laney  |  December 17, 2017

Going into the 2017 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on...

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2017 Research Retrospective

by Nick Heudecker  |  December 15, 2017

Here's a recap of my published research in 2017. I've been fortunate to cover a diverse range of topics, including blockchain, cognitive enhancement drugs, streaming and DBMS. Market Guide for...

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Don't Be a Data and Analytics Turkey

by Doug Laney  |  November 19, 2017

With Thanksgiving approaching this week in the U.S., last month in Canada, the following week in Australia, and even in the Netherlands this month, let's also give thanks for the...

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Monetizing and Innovating with Information: The Art of the Possible

by Doug Laney  |  November 5, 2017

If yours is like most organizations, it’s buried in big data, much of it latent and languishing, incurring more cost than economic value. So how do you tip the scales...

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From Moneyball to Grand Slam Information-Based Business Models

by Doug Laney  |  July 24, 2017

In 2003, Michael Lewis published the best-seller, Moneyball: The Art of Winning an Unfair Game, featuring the nouveau analytics-based approach to evaluating baseball players developed by the Oakland Athletics' general manager,...

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