Gartner Blog Network

Tag: 'analyst-relations' Blog Posts

from the Gartner Blog Network

Why I Don't Assess Vendor Products

by Hank Barnes  |  November 5, 2019

It often seems strange to people when I talk to them that I work for Gartner, but don't cover any product categories, technologies, or market segments.  And I like it...

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Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The One Thing to Always Do When Mentioned in Analyst Research

by Hank Barnes  |  January 16, 2018

A primary goal of most, if not all, analyst relations programs is to get products, services, and/or companies mentioned, or featured, in analyst reports.  Whether it is a use case...

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