Gartner Blog Network

Tag: 'analyst-relations' Blog Posts

from the Gartner Blog Network

Why I Don't Assess Vendor Products

by Hank Barnes  |  November 5, 2019

It often seems strange to people when I talk to them that I work for Gartner, but don't cover any product categories, technologies, or market segments.  And I like it...

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Elevating Customer and Influencer Marketing

by Hank Barnes  |  November 20, 2018

As we move into the short Thanksgiving work week, I find myself thinking about the priorities of marketing organizations within vendors.  Let's face it, in most product oriented technology companies,...

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The One Thing to Always Do When Mentioned in Analyst Research

by Hank Barnes  |  January 16, 2018

A primary goal of most, if not all, analyst relations programs is to get products, services, and/or companies mentioned, or featured, in analyst reports.  Whether it is a use case...

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Four Patterns and Anti-Patterns of Effective Gartner Briefings

by Jake Sorofman  |  September 15, 2016

Vendor briefings are part of what it means to be a Gartner analyst. They’re an important input into the constellation of data we collect to form insights about vendor and...

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How Vendors Can Maximize Gartner Magic Quadrant Briefing Effectiveness

by Merv Adrian  |  July 28, 2015

By Adam Ronthal and Merv Adrian The Gartner Magic Quadrant is, perhaps, the most well known piece of research we publish each year.  Vendors appearing on the Magic Quadrant often...

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How (Not) To Brief an Analyst

by Martin Kihn  |  September 4, 2014

Recently, I received a self-description from a vendor seeking to brief moi on their product strategy. It began thus: "Conventional B2B lead gen relies on stagnant data that's outdated and completely useless...

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Providing Value in an Analyst Relations Role

by Todd Berkowitz  |  August 6, 2014

I've had several recent inquires from clients, particularly ones that are larger in size, around the topic of Best Practices in Analyst Relations. It's a topic I've been meaning to...

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The Art of the Analyst Briefing (How to Engage and Reduce Skepticism)

by Hank Barnes  |  May 20, 2014

For technology firms, analyst briefings remain an important part of the communications and PR/AR strategy.  Keeping your key analysts--the ones that advise your customers-- up to date on your company...

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Getting Value from Gartner (and other Analysts)

by Hank Barnes  |  August 21, 2013

One of the most common questions I get when talking to prospective and existing Gartner clients is how to get the most value from a Gartner relationship.  I just saw...

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