Gartner Blog Network

Tag: 'advocacy-marketing' Blog Posts

from the Gartner Blog Network

The Absolute Truths of Technology Marketing

by Hank Barnes  |  October 8, 2019

As marketers seek to contribute to company growth, they often look for truths--what are the things that we absolutely have to do.  In the past, I've had a few things...

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The Power of External Perspectives

by Hank Barnes  |  June 11, 2019

Last week, I shared some of our new research (just a bit--much more depth available for clients) that reveals the significant number of failing projects.   But in looking at failure,...

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