Gartner Blog Network

Tag: 'advocacy-marketing' Blog Posts

from the Gartner Blog Network

The Power of External Perspectives

by Hank Barnes  |  June 11, 2019

Last week, I shared some of our new research (just a bit--much more depth available for clients) that reveals the significant number of failing projects.   But in looking at failure,...

Read more »

Letting Your Customers Tell Your Story

by Hank Barnes  |  September 26, 2017

Last year, I shared an example from HPE, where they had turned to their advocates to develop content reflecting best practices in ITSM.   I loved the concept as it...

Read more »

The Impact of Customer Communities Can Not Be Ignored

by Hank Barnes  |  November 8, 2016

Followers of this blog know that I spend a lot of time thinking, researching, and writing about customer advocacy (and customer centric approaches in general) and communities.   Your customers...

Read more »

Dealing with the "happy customers won't do case studies" problem

by Hank Barnes  |  August 30, 2016

I'm not a big fan of definitives (although I sometimes, probably too often, use them), but I do feel confident that every technology marketer has experienced the problem of happy customers not...

Read more »

Looking for Tech Company Stories Again - Advocacy and Community for Retention and Growth

by Hank Barnes  |  December 1, 2015

Last year at this time, I reached out to all of you, asking to hear the stories of the impact Advocacy Marketing programs have had for tech providers.  That drove...

Read more »

Gartner Peer Insights - A New Source for Insights for Tech Buyers

by Hank Barnes  |  November 17, 2015

A consistent theme that we remind our tech provider clients of is that buyers look to others--peers and influencers---to help with their buying process  (remember that 68% of their technology...

Read more »

Most Consistent Benefit of Advocacy Marketing - Work Life Gets Easier

by Hank Barnes  |  March 3, 2015

As any of you who follow my blog know, I'm a big advocate of Advocacy Marketing.  Advocating Advocacy, hmm? That aside, I've spent the past few weeks interviewing people at organizations...

Read more »

Is It Time to End the Traditional Approach to Reference Management in Technology Marketing?

by Hank Barnes  |  February 3, 2015

As I mentioned in my last post, sales arranged reference calls or site visits were ranked by the technology buyers we surveyed at the bottom of most influential sales interactions....

Read more »

Is Advocacy Marketing Driving Success for Technology Companies? --- Maybe

by Hank Barnes  |  January 13, 2015

In early December, I published a post, requesting to hear from technology companies that executed successful programs through Advocacy Marketing in 2014.    This was a followup to my post...

Read more »

A Mythical Million - Where I'd Spend Extra Marketing Dollars

by Hank Barnes  |  January 6, 2015

My colleagues, Tiffani Bova and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015.  The three...

Read more »