Gartner Blog Network

Tag: 'adobe' Blog Posts

from the Gartner Blog Network

‘Twas the Month before Christmas…

by Jennifer Polk  |  November 13, 2015

There are 41 days left until Christmas and the only people more excited than kids are marketers who’ve been busy planning campaigns aimed at driving clicks and conversion. From retail-specific...

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Mar-Tech and Ad-Tech: A Shotgun Wedding?

by Martin Kihn  |  January 23, 2015

Last week, I committed a piece in AdExchanger's "Data-Driven Thinking" column about the inevitable and ongoing collision of ad tech and marketing tech. [Aside for those in the back row:...

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What's a 'Hub,' Anyway?

by Martin Kihn  |  April 23, 2014

There has been much discussion of late, whispered in the hushed corridors of Gartner for Marketing Leaders' virtual HQ, on the subject of hubs, clouds, suites -- you know, those...

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Consolidation Is Not Inevitable -- But Hubs Are

by Martin Kihn  |  April 8, 2014

Earlier today, I took to the Adexchanger airwaves to argue that "Digital Marketing Consolidation Is Not Inevitable." And it isn't. My main points -- couched in some feline-flavored puns that...

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Adobe Photoshop Will Drive Use of 3D Printers by Your Business

by Pete Basiliere  |  January 16, 2014

Adobe Photoshop has long been a tool of choice for designers and creative types who are creating 2D and 3D images. But those images, even when in 3D, were typically...

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Adobe Edge is Kinda a Big Deal

by Danny Brian  |  September 27, 2012

I spent many years building Flash and Flex applications. A lot of the criticism leveled at the browser plugin had nothing to with the technology, and everything to do with...

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Microsoft’s Publishing Strategy Remains Beneath The Surface

by Allen Weiner  |  June 19, 2012

Microsoft has announced a new entry into the tablet parade, dubbed Surface, which is hardly a major revelation given the rumor Red Carpet that now precedes any such tech announcement....

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Piecing Together the Digital Publishing Parts

by Allen Weiner  |  October 28, 2010

This past week, a number of announcements in the digital publishing arena provide both promise and confusion over the immediate trajectory of the space overall, but in particular the magazine...

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The Color of Web Conferencing

by Bill Pray  |  September 2, 2010


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The Enhanced E-book Myth

by Allen Weiner  |  February 11, 2010

Let’s try and untangle the congested freeway of e-book news that had led to the enhanced content myth. No matter what business model evolves as the de fact online retail...

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