Gartner Blog Network

Category: 'Mobile' Blog Posts

from the Gartner Blog Network

Why Machines Aren't Taking Over (Yet)

by Jennifer Polk  |  February 13, 2019

On a dark and stormy night, my power went out five times. Of course, every time the power fails, so does the furnace, in February, in the Midwest. Below is a picture that could...

Read more »

Programmatic Advertising's Next Big Adventure

by Andrew Frank  |  March 8, 2018

We need a holiday, so let's celebrate the 10th birthday of programmatic advertising. We can call it 10 because 10 years ago, Google announced it was buying DoubleClick for $3.1 billion, effectively...

Read more »

NRF16: Digital Commerce Highs and Lows

by Kirsten Newbold  |  January 22, 2016

Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...

Read more »

Multichannel Campaign Management in 2015

by Adam Sarner  |  April 7, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point...

Read more »

Social Marketing, Mobile Marketing And The Bottom Line

by Adam Sarner  |  March 20, 2015

Over the last 12 months, Mobile Marketing has become the new Social, but both have enormous still untapped opportunity. Like all new technology triggers and techniques, Social Marketing enjoyed a...

Read more »

A Powerful Pairing: Social and Mobile

by Mike Mcguire  |  March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...

Read more »

More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

Read more »

All I Want for Christmas is a Better Shopping Experience

by Jennifer Polk  |  October 3, 2014

You may think it’s too early to start talking about Christmas, but retailers began planning for the holiday shopping season months ago. This got me thinking about my own Christmas...

Read more »

Master Innovation by First Getting Good at the Basics

by Jennifer Polk  |  September 11, 2014

This week Apple made several important announcements about the debut of its newest mobile devices, from the Apple Watch that could drive more interest in wearable devices to the next...

Read more »

Real-Time Marketing Gone Wild

by Andrew Frank  |  October 25, 2013

One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack...

Read more »