Gartner Blog Network

Category: 'Mobile' Blog Posts

from the Gartner Blog Network

Programmatic Advertising's Next Big Adventure

by Andrew Frank  |  March 8, 2018

We need a holiday, so let's celebrate the 10th birthday of programmatic advertising. We can call it 10 because 10 years ago, Google announced it was buying DoubleClick for $3.1 billion, effectively...

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NRF16: Digital Commerce Highs and Lows

by Kirsten Newbold  |  January 22, 2016

Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...

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Multichannel Campaign Management in 2015

by Adam Sarner  |  April 7, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point...

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Social Marketing, Mobile Marketing And The Bottom Line

by Adam Sarner  |  March 20, 2015

Over the last 12 months, Mobile Marketing has become the new Social, but both have enormous still untapped opportunity. Like all new technology triggers and techniques, Social Marketing enjoyed a...

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A Powerful Pairing: Social and Mobile

by Mike Mcguire  |  March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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Real-Time Marketing Gone Wild

by Andrew Frank  |  October 25, 2013

One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack...

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Navigating the Digital Marketing Metropolis, Part 2

by Andrew Frank  |  June 19, 2013

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube...

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Mobile Marketers and Publishers Face Growing Pains

by Andrew Frank  |  February 22, 2013

Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling...

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