Gartner Blog Network

Category: 'Big Data' Blog Posts

from the Gartner Blog Network

The Post-GDPR Polarized Privacy Personalization Paradox Blues

by Andrew Frank  |  July 5, 2018

Whatever good or ill may come from the GDPR, one thing is clear: it has focused marketing’s collective mind on issues of privacy and control in data-driven marketing. While vendors...

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The Top Zero Customer Experience Trends for 2018

by Augie Ray  |  December 6, 2017

I love the holidays, but I hate "trend season." You know, how every blogger, agency, and media site has to publish its forecast for the hot trends in marketing and...

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When Algos Play the Marketing Game

by Andrew Frank  |  June 4, 2017

In May, 2014, an algorithm named Vital was appointed to the Board of Directors of a Hong Kong corporation called Deep Knowledge Ventures. Since then the company, which invests in...

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What Happened to the Netflix Prize?

by Martin Kihn  |  November 3, 2015

You remember it: the highly publicized competition in which no less than the world as we know it was challenged to beat Netflix's incumbent recommendation engine by -- well, I...

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What Marketers Should Know About Big Data

by Martin Kihn  |  October 27, 2015

There’s a quote near the top of Philipp Janert’s instant classic Data Analysis Using Open Source Tools: [I]t seems that for many people in the tech field, ‘data’ has become...

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The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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Back-to-School Special: Big Data Analytics

by Martin Kihn  |  August 26, 2015

More tragic than the dying bleats of summer is this sad story: Big Data is not intrinsically suited to analytics. I'm sorry, but it's true. Distributed storage and massive scale can...

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Marketing Lessons from Dr. Nash

by Andrew Frank  |  May 25, 2015

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or...

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Ad Tech Confusion, Future Marketing Infusion And Solutions

by Adam Sarner  |  April 10, 2015

The large Ad Tech area still confuses many marketers, including some of the providers, as they continue to evolve from multiple versions of themselves. This fragmented ecosystem is made up...

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The Personification of Digital Marketing

by Andrew Frank  |  March 20, 2015

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with...

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