Gartner Blog Network

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from the Gartner Blog Network

Cost Optimization With In-House Marketing Agency

by Sally Witzky  |  August 10, 2020

Budget Line Item for External Agency Spend is Under Review Marketing has always been under scrutiny when it comes to budgets.  A pandemic and associated economic challenges has required marketers...

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Brace Yourself for an Explosion of Virtual Assistants

by Anthony J. Bradley  |  August 10, 2020

One of my highly talented analysts, Annette Jump, who covers virtual assistant/cognitive agent technologies recently completed an analysis of Natural Language Processing (NLP) patent submissions and investment activity. She just...

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Bias Against… AI Bias

by Svetlana Sicular  |  August 7, 2020

Bias is one of the stereotypical dangers of AI. Those who refer to bias are often biased against… AI bias. We have seen enterprises spending unnecessary resources to eradicate AI...

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Toolkit: Move the Funding Model From Project to Product Starting Today

by Deacon D.K. Wan  |  August 7, 2020

Application leaders see the urgent need for transforming to the product-centric model, but they are challenged by how it affects IT funding. Application leaders can use this toolkit to guide...

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Data and Analytics Hype Cycles for 2020 Just Published!

by Andrew White  |  August 7, 2020

Here is a reference to the range and breadth of data and analytics hype in the market.  Start by understanding how to use and read a hype cycle.  Enjoy! Hype...

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Privacy vs Cookies - who's winning?

by Mike Wonham  |  August 7, 2020

The issue. Cookies do many things, all of which are useful to someone, many of which may be in contradiction with the end user. They can be complete security risks,...

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Drive Digital Commerce Cost Optimization Using DTC-style Performance Marketing

by Zachary Weinberg  |  August 6, 2020

Larger organizations are evaluating direct selling models in search of growth, inspired by newly launched e-commerce businesses disrupting the market. Both B2B and B2C organizations recognize the potential benefits of...

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Sales Operations versus Revenue or Commercial Operations

by Dave Egloff  |  August 6, 2020

As William Shakespeare has written, “what’s in a name?”. His point is that names or labels are somewhat arbitrary and do not define us. Our worth and value come from...

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Inaugural Voyage – The SAM Managed Services Magic Quadrant Sets Sail

by Stephen White  |  August 5, 2020

Indeed, the first edition Magic Quadrant for SAM Managed Services has arrived, alongside the first Critical Capabilities for SAM Managed Services. In development throughout 2020, with design dating back almost...

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5 Techniques to Troubleshoot a Machine Learning Model

by Sumit Agarwal  |  August 5, 2020

Troubleshooting code in C++ or Java has been fairly easy. With a plethora of tools that help with a step-by-step execution of code to thread analysis at run time to...

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