Gartner Blog Network

Category: 'web-analytics' Blog Posts

from the Gartner Blog Network

Stop Counting Clicks, Start Measuring Conversion

by Jennifer Polk  |  July 2, 2014

A recent ANA study found 87% of brands measure the effectiveness of social media content based on clickthroughs. This suggests digital marketers actually believe clicks and traffic are synonymous with...

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Are You LinkedIn to a Digital Analyst?

by Bill Gassman  |  May 31, 2013

By now, we all understand that data and analysis play a big part in a successful digital marketing strategy, but I don’t think most marketers fully understand what it takes...

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Google Tag Manager: A Disruptive Opportunity

by Bill Gassman  |  October 1, 2012

Here comes Google again. In 2006, Google disrupted the Web analytics industry with its free product, Google Analytics. On October 1'st, 2012, Google announced availability of Google Tag Manager,   also free....

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IBM Reconsiders Its Jettisoning Web Analytics Four Years Ago and Buys Coremetrics

by Guy Creese  |  June 15, 2010

IBM announced today that it was buying Coremetrics, one of the last major independent web analytics providers. This is not a surprising development, for several reasons: It follows in the...

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SaaS vs. Software: End User Training

by Guy Creese  |  May 27, 2010

Training end users on how to use a SaaS system trails off more than with a software system (which is more episodic). For example, if an enterprise has just adopted...

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SaaS vs. Software: Comments on the Pricing Comments

by Guy Creese  |  May 26, 2010

I've several posts comparing and contrasting SaaS and software. So far, the thread consists of: SaaS vs. Software: The Release Cycle for SaaS is Usually (Not Always) Faster SaaS vs....

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SaaS vs. Software: SaaS Has a Built-In Usage Feedback Loop

by Guy Creese  |  May 21, 2010

One capability of SaaS that's rarely discussed is the fact that it contains a built-in usage feedback loop. Software, whether running on a client or a server, is pretty much...

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Online User "Fingerprints"

by Guy Creese  |  May 20, 2010

There's an interesting article in Computerworld entitled, "EFF: Forget cookies, your browser has fingerprints." It talks about a recent Electronic Frontier Foundation (EFF) report that states that a web site...

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