Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

"It's All Just a Little Bit of History Repeating" by Denise Ganly

by Debbie Wilson  |  July 20, 2018

It's all just a little bit of history repeating? About 18 months ago, my colleagues and I were perplexed by an increase in questions about building ERP from scratch. Why...

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Centralized versus Decentralized: Marketing’s Ongoing Debate

by Marc Brown  |  July 17, 2018

Marketing leaders face an ongoing dilemma regarding the creation of the 'optimal' marketing team structure. Centralizing or decentralizing marketing has been under debate for years. But as marketers face ever-increasing pressure...

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Is Freemium the Right Path for You?

by Jeff Chamberlain  |  July 13, 2018

The Freemium Hype "If I could only get people using my solution, they would see the value and love it." This is the way almost every person building, marketing or selling...

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How Marketing Can Help Improve Sales Efficiency?

by Marc Brown  |  July 13, 2018

You might be asking yourself why would marketing be focused on sales efficiency? Isn’t this something that sales management and sales should be worrying about – analyzing and developing improvement...

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"I Don't Want to Worry About an ERP Strategy - Why Should I?" by Denis Torii

by Debbie Wilson  |  July 13, 2018

Some days ago, I was reading some stories to my kid before she went to sleep. In those stories, “Happily Ever After” was a common ending. This innocent moment made...

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Does Decentralized Identity Need an Identity Neutrality Manifesto

by Homan Farahmand  |  July 12, 2018

If you are not familiar with the decentralized identity, you can start here. The promise of decentralized identity – self-sovereign identity in the case of people identity – is to...

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Think "business-first" not "product-first"

by Jeff Chamberlain  |  July 11, 2018

If you've spent any time around technology start-up businesses, you've heard someone discussing a product pivot. This term entered our vernacular a number of years ago along with lean startup...

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Why Private Permissioned Blockchain may Fail

by Avivah Litan  |  July 10, 2018

Immature and currently limited blockchain technology is a key impediment to enterprise adoption, according to a survey conducted in March 2018 during a Gartner webinar on blockchain. The state of...

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CMO Management Considerations for Remote Staff

by Marc Brown  |  July 9, 2018

Remote work is on the rise across the board, and for a good reason. Remote workers provide employers and marketing leaders with a number of benefits, the biggest of which,...

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