Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

Create Video that Resonates with Consumers (and Might Actually Go Viral)

by Nicole Greene  |  March 26, 2019

Eighty-five percent of Americans watch digital video content, and they’re watching it across devices and platforms, according to a recent Google Consumer survey. Marketers understand the storytelling power of visual...

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Real ID can turn into REAL security issues

by Avivah Litan  |  March 26, 2019

I just returned from a trip to my local MVA (Motor Vehicle Administration) to get my driver’s license renewed. And I came home worried more than ever about my identity...

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Infrastructure Service Providers Should Shift Their Business Toward Autonomous Operations by Integrating Intelligent Automation with a Central Knowledge Unit

by Rene Buest  |  March 22, 2019

Scaling business operations is one of the imperatives for infrastructure service providers to be able to serve an ever-growing customer base and to operate and maintain large (or larger) infrastructure...

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Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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Activate your Company Values with Red and Yellow cards.

by Dave Aron  |  March 16, 2019

Company strategy should be encoded in a set of principles. Company culture should be articulated in a set of values. But how do we stop those values just being 'posterware',...

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CRM and Customer Experience Market Share data updates and how to use them from Gartner

by Julian Poulter  |  March 12, 2019

Gartner has recently published a short note explaining the changes in its market share taxonomy. Once a year around the 31st March Garter publishes a series of reports that show...

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3D Printer Manufacturers Triple in Two Years

by Pete Basiliere  |  March 8, 2019

Incredible as it may seem, more than 180 enterprise-class 3D printer manufacturers are in business worldwide. Of course, they are not distributed evenly. My recent “Market Guide to 3D Printer...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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The Need for Single-Purpose Endpoint Management (SPEM) tools

by Manjunath Bhat  |  March 7, 2019

Sometimes, organizations have minimal needs when it comes to managing endpoints. For example, you may want a dedicated solution to manage Android tablets at scale for  Frontline workers, Windows-based Kiosks...

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