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Anonymous Guest Post: More Vendor Briefing Advice
by Anton Chuvakin | October 22, 2018
A little bird landed on my desk, and it had the below clutched in its little beak. The text looks like it was written by a fellow analyst:
Dear Vendor:...
Explore the API Economy of Infrastructure Services
by Rene Buest | October 22, 2018
“There is an API for that!” is a common answer talking to digital-savvy organizations today. Indeed, according to ProgrammableWeb.com, there are almost 20,000 public APIs available. Digital-savvy organizations rely heavily...
October 2018 - DevOps Research
by Christopher Little | October 19, 2018
October brings some great new research into the DevOps Agenda!
I'm starting with this new note listed below. This one I think will end up being an important reference note for clients...
Build Accountability Into Your Segmentation Strategy
by Laurel Erickson | October 18, 2018
Delivering differentiating CX experiences has become a focus for many marketing leaders. Gartner research reveals that 67% of companies surveyed indicated they currently compete on the basis of CX. In...
Product Marketing, Solutions Marketing, or Industry Marketing - Which is Right for You?
by Marc Brown | October 17, 2018
Humans have been sharing and communicating through stories, through pictures scrawled on cave walls to tales passed from generation to generation to digital narratives found on social media today. Well-crafted...
Successful OTT deployments are built around these 6 principles
by Ted Chamberlin | October 17, 2018
Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...
It’s a Matter of Proximity: Go Beyond the Edge Directly to the Digital Touchpoint in Support of Digital Business
by Rene Buest | October 15, 2018
Digital business initiatives mandate that enterprises interact much closer and in real-time with their customers to help reduce cost and customer effort, and improve customer experience. Creating a business moment...
A CEO Question: Start With Culture OR Tech?
by Mark Raskino | October 10, 2018
[caption id="attachment_2354" align="alignright" width="393"] https://www.flickr.com/photos/pestoverde/26666393696/[/caption]
Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation...
Improve your Technology Marketing by Focusing on Business Outcome Messaging
by Michele Buckley | October 5, 2018
Developing messaging for professional services or software platforms often creates the “paradox of choice” for product marketers – the technical team or consultants explain they can “deliver anything the client...
