Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

by Debbie Wilson  |  August 17, 2018

Because I manage both the procurement solutions and ERP strategy groups, I am in a unique position to observe the remarkable differences between the two markets.  The ERP market is...

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Why Technology Sales Cycles Are Taking So Long and What You Can Do About It

by Michele Buckley  |  August 16, 2018

Many technology service providers I’ve been working with tell me they’re experiencing “long sales cycles,” and they’re right.  A recent Gartner study of 506 technology buyers indicated that buying teams...

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Fuel Your ‘Everyone Sells’ Culture Through Employee Advocacy

by Marc Brown  |  August 15, 2018

The typical fault in the thinking of many leaders, including marketing leaders, is that the sales team will drive sales. They put a lot of energy into hiring the best...

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Mobile Marketing: “I used to be a Shiny Object”

by Charles Golvin  |  August 15, 2018

Shiny Object Syndrome (SOS). It’s a thing — your friendly neighborhood Google delivers ‘About 485,000’ results for "shiny object syndrome marketing". This poor thing has really gone all in on...

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Samsung Galaxy Home Can Afford To Be Late To Market – Apple HomePod Can’t!

by Werner Goertz  |  August 10, 2018

Yesterday, Samsung surprised with the pre-announcement of their Bixby-enabled Smart Speaker, the Galaxy Home. No details on shipment dates or pricing, so Samsung are doing what Apple HomePod did last...

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"The ERP Software Market: Can we, will we reach $34 billion this year?" by Chris Pang

by Debbie Wilson  |  August 10, 2018

I always enjoy these first couple of weeks in August when things ease off slightly due to the European and North American summer holidays, and  deadlines are less urgent than...

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Intangibles Now Drive More Productivity Than Tangibles - Perhaps

by Andrew White  |  August 10, 2018

I recently read Capitalism without Capital which I thought was a great book.  Here is my review.  It turns out that I have read a number of research papers and...

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Google's New Partner Program Wants to Democratize AI Through a Partner Oligopoly

by Werner Goertz  |  August 9, 2018

Google’s new partner program has its heart in the right place, but its legs are running in the wrong direction. At Google Next 2018, Google announced a new partner marketing...

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Samsung Galaxy Note 9 Depends On Bixby For Success

by Werner Goertz  |  August 9, 2018

At today's Unpacked 2018 announcement, Samsung delivered on a strength that we already knew they had: they really know how to build great hardware. To turn all that glass and...

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FROM PIM to PxM THE EVOLUTION OF PRODUCT INFORMATION MANAGEMENT

by Simon Walker  |  August 9, 2018

A number of product information management (PIM) vendors have recently changed their solution positioning to product experience management (PxM). But what is PxM? In the absence of a formal definition,...

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