Who's Blogging
- Rick Lafond
- Danielle Henneberger
- Andrew White
- Debbie Wilson
- Augusto Barros
- Hank Barnes
- Mark Mcdonald
- Scot Kim
- Avivah Litan
- Daniel Sanchezreina
- Eric Schmitt
- Jason Wong
- Dave Egloff
- Chris Ross
- Rene Buest
- Frank Buytendijk
- Augie Ray
- Jitendra Subramanyam
- Jim Hare
- Michael Mccune
- Tim Barlow
- Manjunath Bhat
- Marko Sillanpaa
- Mike Mcguire
- Mark Raskino
- Claire Tassin
- Lane Severson
- Bill Ray
- Andrew Frank
- Sean Holbert
- John Wheeler
- Marty Resnick
- Anna Maria
- Charles Golvin
- Benjamin Bloom
- Vivek Swaminathan
- Michael Woodbridge
- Annette Zimmermann
- Deacon Wan
- Mike Wonham
- Don Scheibenreif
- Steve Rietberg
- Alex Gash
- Lizzy Foo
- Camden Jones
- Aparajita Mazumdar
- Jane Anne
- Sally Witzky
- David Furlonger
- Christophe Uzureau
How to Earn Sales Buy In for ABM
by Rick Lafond | October 17, 2019
The use of the word “marketing” in the term “account-based marketing” can be a bit misleading. It suggests that ABM sits squarely within the scope of the marketing function. However,...
Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!
by Scot Kim | October 15, 2019
Interesting enough. The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services. In today's digital world, buyers are getting...
Why Facebook’s Libra feels Liberated after Visa, Mastercard and others Defect
by Avivah Litan | October 14, 2019
Facebook’s David Marcus tweeted it was liberating for Visa, MasterCard and others to defect last Friday and politely thanked the organizations for hanging in there as long as they did....
Cultural Pitfalls that Western Executives should avoid with Chinese Stakeholders (2/3)
by Daniel Sanchezreina | October 14, 2019
This is the second one of a series of 3 posts about the cultural pitfalls between Western Executives and their Chinese stakeholders.
For the purpose of this post, “Western” loosely...
Recent Tool Announcements Underscore Google’s Hold on Ad Tech Ecosystem
by Eric Schmitt | October 11, 2019
When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue,...
Building the Right Battle Card to Win Deals
by Scot Kim | October 8, 2019
Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?". The...
The meaning of life
by Frank Buytendijk | October 7, 2019
Let’s discuss the meaning of life. Yes, in a simple blog posting. Let’s just end all discussion, for once and for all. Hmmm… unlikely this will happen. But there is...
New October Publications
by Jitendra Subramanyam | October 7, 2019
The Chief Data & Analytics Officer Research Team published the following last month:
Data & Analytics Strategy and Planning:
Capability-Drive Data Use Expectations (Bunge)
https://www.gartner.com/doc/3969807
Do your business partners bog...
How do you Keep Yourself and the Team Motivated in a Startup?
by Manjunath Bhat | October 2, 2019
I was recently asked this question in a private chat.
How do you Keep Yourself and the Team Motivated in a Startup?
I bring a first-hand perspective to this question...
Can MPC Rescue us from Blockchain Private Keys?
by Avivah Litan | September 26, 2019
Private Key management is the Achilles Heel of blockchain applications. The loss of a private key represents a single point of failure. Indeed, most of us have heard nightmare stories...
