Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

The Uneven Economic Recovery Is Cementing Financial Anxiety for Millions of Consumers

by Tim Barlow  |  July 16, 2019

“In defense of a booming economy … this is no sugar high.”1 Consumers are probably used to seeing effusive, bordering on defensive, headlines like this, detailing the various tenets of...

Read more »

The Gartner Magic Quadrant Sales Force Automation, 2019

by Tad Travis  |  July 11, 2019

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 19 vendors.  Several vendors changed position in this year's...

Read more »

Video Thrilled the Social Media Stars

by Christian Ruzich  |  July 10, 2019

As Generation Z supplants Millennials as the youngest generation with spending power, marketing leaders are searching for the right types of content to engage Gen Z where they spend the...

Read more »

Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

Read more »

Cost Optimization Means Spending on the Right Things

by Vivek Swaminathan  |  July 5, 2019

contributed by Neil Suri, Gartner for Midsize Enterprises Too often, CIOs at midsize enterprises (MSEs) tackle cost optimization by cutting costs or creatively shifting IT spend. While these tactics indeed reduce...

Read more »

Advertising and Cultural Moments

by Eric Schmitt  |  July 3, 2019

Cultural moments have been called “the intersection of trends and brands”, and “connecting what you do, as a brand, to your specific audience’s culture, not what is trending in culture”. Through...

Read more »

Sustainability is back… but with a twist

by Frank Buytendijk  |  July 2, 2019

The story of globalization because of technology innovation is under pressure. The work we did on future scenarios, called Digitopia, showed that in the future our circles may be getting...

Read more »

It's YOUR Website ... Do You Copy?

by Jane Anne  |  July 1, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

Read more »

How Challenger Sales Organizations Should Make Sense of Sense Making

by Nick Toman  |  June 27, 2019

Just a couple months ago, Gartner’s Sales Practice released new research highlighting an unconventional approach that is striking a chord within the sales world: we call it Sense Making. Similar...

Read more »

Planning the tools for the Computer Vision Goldrush

by Nick Ingelbrecht  |  June 26, 2019

The market for software tools and services to help build and deploy deep learning models for computer vision applications has developed rapidly in the last seven years.  New Gartner research...

Read more »