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Product Marketing, Solutions Marketing, or Industry Marketing - Which is Right for You?
by Marc Brown | October 17, 2018
Humans have been sharing and communicating through stories, through pictures scrawled on cave walls to tales passed from generation to generation to digital narratives found on social media today. Well-crafted...
Successful OTT deployments are built around these 6 principles
by Ted Chamberlin | October 17, 2018
Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...
It’s a Matter of Proximity: Go Beyond the Edge Directly to the Digital Touchpoint in Support of Digital Business
by Rene Buest | October 15, 2018
Digital business initiatives mandate that enterprises interact much closer and in real-time with their customers to help reduce cost and customer effort, and improve customer experience. Creating a business moment...
A CEO Question: Start With Culture OR Tech?
by Mark Raskino | October 10, 2018
[caption id="attachment_2354" align="alignright" width="393"] https://www.flickr.com/photos/pestoverde/26666393696/[/caption]
Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation...
Improve your Technology Marketing by Focusing on Business Outcome Messaging
by Michele Buckley | October 5, 2018
Developing messaging for professional services or software platforms often creates the “paradox of choice” for product marketers – the technical team or consultants explain they can “deliver anything the client...
"The Rise of Planet of the Apps" by Duy Nguyen
by Debbie Wilson | October 4, 2018
The Rise of Planet of the Apps – The Diminishing Era of Human and Business Interactions
Isn’t it true? Our daily lives today revolve around using apps to complete tasks...
Singapore, Cloud Security and Lessons From Hollywood
by Sid Deshpande | October 4, 2018
It has been an interesting week for cybersecurity professionals in Singapore. Singapore's Prime Minister Lee Hsien Loong highlighted the benefits of using commercial public cloud services in his address at...
The Big Data Obituary
by Svetlana Sicular | October 3, 2018
Today, the rivals and big data pioneers Cloudera and Hortonworks announced their merger. In our last year’s Hype Cycles, we marked “Big Data” and "Hadoop Distributions" as obsolete before plateau....
5G digital value incubation hinges on shifting operating and monetization paradigm
by Martina Kurth | October 2, 2018
The proliferation of new technologies such as cloud PaaS/SaaS, NFV and SDN datacenter are triggering major CSP operational and monetization infrastructure investments, such as OSS orchestration, hybrid service modelling and...
Illicit Crypto Activity points to need for Fraud Detection
by Avivah Litan | October 1, 2018
Saturday’s front page Wall Street Journal article (see How Dirty Money Disappears into the Black Hole of Cryptocurrency ) indirectly points to the emerging need for fraud detection for cryptocurrency and...
