Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

How to Earn Sales Buy In for ABM

by Rick Lafond  |  October 17, 2019

The use of the word “marketing” in the term “account-based marketing” can be a bit misleading.  It suggests that ABM sits squarely within the scope of the marketing function.  However,...

Read more »

Be Aware of What People are Posting About you in Today's Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today's digital world, buyers are getting...

Read more »

Why Facebook’s Libra feels Liberated after Visa, Mastercard and others Defect

by Avivah Litan  |  October 14, 2019

Facebook’s David Marcus tweeted it was liberating for Visa, MasterCard and others to defect last Friday and politely thanked the organizations for hanging in there as long as they did....

Read more »

Cultural Pitfalls that Western Executives should avoid with Chinese Stakeholders (2/3)

by Daniel Sanchezreina  |  October 14, 2019

This is the second one of a series of 3 posts about the cultural pitfalls between Western Executives and their Chinese stakeholders. For the purpose of this post, “Western” loosely...

Read more »

Recent Tool Announcements Underscore Google’s Hold on Ad Tech Ecosystem

by Eric Schmitt  |  October 11, 2019

When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue,...

Read more »

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, "What is the best content to add into a competitive battle card?".  The...

Read more »

The meaning of life

by Frank Buytendijk  |  October 7, 2019

Let’s discuss the meaning of life. Yes, in a simple blog posting. Let’s just end all discussion, for once and for all. Hmmm… unlikely this will happen. But there is...

Read more »

New October Publications

by Jitendra Subramanyam  |  October 7, 2019

The Chief Data & Analytics Officer Research Team published the following last month: Data & Analytics Strategy and Planning: Capability-Drive Data Use Expectations (Bunge) https://www.gartner.com/doc/3969807 Do your business partners bog...

Read more »

How do you Keep Yourself and the Team Motivated in a Startup?

by Manjunath Bhat  |  October 2, 2019

I was recently asked this question in a private chat. How do you Keep Yourself and the Team Motivated in a Startup? I bring a first-hand perspective to this question...

Read more »

Can MPC Rescue us from Blockchain Private Keys?

by Avivah Litan  |  September 26, 2019

Private Key management is the Achilles Heel of blockchain applications. The loss of a private key represents a single point of failure. Indeed, most of us have heard nightmare stories...

Read more »