Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

Product Marketing, Solutions Marketing, or Industry Marketing - Which is Right for You?

by Marc Brown  |  October 17, 2018

Humans have been sharing and communicating through stories, through pictures scrawled on cave walls to tales passed from generation to generation to digital narratives found on social media today. Well-crafted...

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Successful OTT deployments are built around these 6 principles

by Ted Chamberlin  |  October 17, 2018

Its very interesting to see that deployments of OTT platforms usually next to traditional broadcast or PayTV platforms continue to increase in pace as many content outlets look to jump...

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It’s a Matter of Proximity: Go Beyond the Edge Directly to the Digital Touchpoint in Support of Digital Business

by Rene Buest  |  October 15, 2018

Digital business initiatives mandate that enterprises interact much closer and in real-time with their customers to help reduce cost and customer effort, and improve customer experience. Creating a business moment...

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A CEO Question: Start With Culture OR Tech?

by Mark Raskino  |  October 10, 2018

[caption id="attachment_2354" align="alignright" width="393"] https://www.flickr.com/photos/pestoverde/26666393696/[/caption] Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation...

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Improve your Technology Marketing by Focusing on Business Outcome Messaging

by Michele Buckley  |  October 5, 2018

Developing messaging for professional services or software platforms often creates the “paradox of choice” for product marketers – the technical team or consultants explain they can “deliver anything the client...

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"The Rise of Planet of the Apps" by Duy Nguyen

by Debbie Wilson  |  October 4, 2018

The Rise of Planet of the Apps – The Diminishing Era of Human and Business Interactions Isn’t it true?  Our daily lives today revolve around using apps to complete tasks...

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Singapore, Cloud Security and Lessons From Hollywood

by Sid Deshpande  |  October 4, 2018

It has been an interesting week for cybersecurity professionals in Singapore. Singapore's Prime Minister Lee Hsien Loong highlighted the benefits of using commercial public cloud services in his address at...

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The Big Data Obituary

by Svetlana Sicular  |  October 3, 2018

Today, the rivals and big data pioneers Cloudera and Hortonworks announced their merger. In our last year’s Hype Cycles, we marked “Big Data” and "Hadoop Distributions" as obsolete before plateau....

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5G digital value incubation hinges on shifting operating and monetization paradigm

by Martina Kurth  |  October 2, 2018

The proliferation of new technologies such as cloud PaaS/SaaS, NFV and SDN datacenter are triggering major CSP operational and monetization infrastructure investments, such as OSS orchestration, hybrid service modelling and...

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Illicit Crypto Activity points to need for Fraud Detection

by Avivah Litan  |  October 1, 2018

Saturday’s front page Wall Street Journal article (see How Dirty Money Disappears into the Black Hole of Cryptocurrency ) indirectly points to the emerging need for fraud detection for cryptocurrency and...

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