Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

There Is Only One DBMS Market

by Donald Feinberg  |  July 18, 2019

On 16-Jul-2019, Gartner published new research titled “There is Only One DBMS Market”, by Adam Ronthal, Donald Feinberg and Merv Adrian. This follows closely on last month’s declaration that “The...

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There is Only One DBMS Market!

by Adam Ronthal  |  July 17, 2019

On 16-July-2019, Gartner published new research titled “There is Only One DBMS Market”, by Adam Ronthal, Donald Feinberg and Merv Adrian.  This follows closely on last month’s declaration that “The...

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The Uneven Economic Recovery Is Cementing Financial Anxiety for Millions of Consumers

by Tim Barlow  |  July 16, 2019

“In defense of a booming economy … this is no sugar high.”1 Consumers are probably used to seeing effusive, bordering on defensive, headlines like this, detailing the various tenets of...

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The Gartner Magic Quadrant Sales Force Automation, 2019

by Tad Travis  |  July 11, 2019

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 19 vendors.  Several vendors changed position in this year's...

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Video Thrilled the Social Media Stars

by Christian Ruzich  |  July 10, 2019

As Generation Z supplants Millennials as the youngest generation with spending power, marketing leaders are searching for the right types of content to engage Gen Z where they spend the...

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Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

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Cost Optimization Means Spending on the Right Things

by Vivek Swaminathan  |  July 5, 2019

contributed by Neil Suri, Gartner for Midsize Enterprises Too often, CIOs at midsize enterprises (MSEs) tackle cost optimization by cutting costs or creatively shifting IT spend. While these tactics indeed reduce...

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Advertising and Cultural Moments

by Eric Schmitt  |  July 3, 2019

Cultural moments have been called “the intersection of trends and brands”, and “connecting what you do, as a brand, to your specific audience’s culture, not what is trending in culture”. Through...

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Sustainability is back… but with a twist

by Frank Buytendijk  |  July 2, 2019

The story of globalization because of technology innovation is under pressure. The work we did on future scenarios, called Digitopia, showed that in the future our circles may be getting...

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