Who's Blogging
- Nicole Greene
- Avivah Litan
- Andrew White
- Hank Barnes
- Benjamin Bloom
- Debbie Wilson
- Rene Buest
- Jason Mcnellis
- Joseph Enever
- Anton Chuvakin
- Cindi Howson
- Jenny Sussin
- Robert Hetu
- Dave Aron
- Ray Pun
- Dave Egloff
- Julian Poulter
- Craig Roth
- Pete Basiliere
- Frances Russell
- Rick Lafond
- Kristina Laroccacerrone
- Manjunath Bhat
- Deacon Wan
- Christopher Little
- John Wheeler
- Mark Mcdonald
- Ewan Mcintyre
- Griffin Carlborg
- Rick Franzosa
- Arthur Villa
- Simon Walker
- Mark Raskino
- Augusto Barros
- Marc Brown
- Jennifer Polk
- John Kostoulas
- Bryan Yeager
- Paul Debeasi
- Tad Travis
- Andrew Frank
- Sanjeev Mohan
- Noah Elkin
- Simon Jacobson
- Chris Ross
- Rajesh Kandaswamy
- Augie Ray
- Andrew Lerner
- Richard Watson
- Werner Goertz
Create Video that Resonates with Consumers (and Might Actually Go Viral)
by Nicole Greene | March 26, 2019
Eighty-five percent of Americans watch digital video content, and they’re watching it across devices and platforms, according to a recent Google Consumer survey. Marketers understand the storytelling power of visual...
Real ID can turn into REAL security issues
by Avivah Litan | March 26, 2019
I just returned from a trip to my local MVA (Motor Vehicle Administration) to get my driver’s license renewed. And I came home worried more than ever about my identity...
Infrastructure Service Providers Should Shift Their Business Toward Autonomous Operations by Integrating Intelligent Automation with a Central Knowledge Unit
by Rene Buest | March 22, 2019
Scaling business operations is one of the imperatives for infrastructure service providers to be able to serve an ever-growing customer base and to operate and maintain large (or larger) infrastructure...
Measure the Offline Impact of Online Tactics
by Joseph Enever | March 21, 2019
Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...
Activate your Company Values with Red and Yellow cards.
by Dave Aron | March 16, 2019
Company strategy should be encoded in a set of principles. Company culture should be articulated in a set of values. But how do we stop those values just being 'posterware',...
CRM and Customer Experience Market Share data updates and how to use them from Gartner
by Julian Poulter | March 12, 2019
Gartner has recently published a short note explaining the changes in its market share taxonomy.
Once a year around the 31st March Garter publishes a series of reports that show...
3D Printer Manufacturers Triple in Two Years
by Pete Basiliere | March 8, 2019
Incredible as it may seem, more than 180 enterprise-class 3D printer manufacturers are in business worldwide. Of course, they are not distributed evenly.
My recent “Market Guide to 3D Printer...
So You Finally Hired a Data Scientist
by Frances Russell | March 8, 2019
So, Marketing leaders, you have a new data scientist on your team?
First of all, congratulations!
Data scientists are rare and expensive, which means hiring one is a true feat...
Personalization, or Personal?
by Kristina Laroccacerrone | March 7, 2019
In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...
The Need for Single-Purpose Endpoint Management (SPEM) tools
by Manjunath Bhat | March 7, 2019
Sometimes, organizations have minimal needs when it comes to managing endpoints. For example, you may want a dedicated solution to manage Android tablets at scale for Frontline workers, Windows-based Kiosks...
