Gartner Blog Network

Category: 'trends-predictions' Blog Posts

from the Gartner Blog Network

An Ode to Code

by Martin Kihn  |  June 17, 2015

In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...

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A Loyalty Management Screenplay

by Adam Sarner  |  June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more...

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The Real Reason You Don't Have Enough Time

by Martin Kihn  |  May 26, 2015

Welcome back, marketers! Hope you made it a good one: stayed away from the IM, email, electric gossip, group chats, Twitter sprawl, trade headlines, news links, Facebook jacking and all...

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What Hollywood Teaches Us About Marketing

by Martin Kihn  |  May 14, 2015

Last Sunday, the New York Times magazine ran a piece on “What Hollywood Can Teach Us About the Future of Work.” It was written by a financial writer who –...

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Ad Tech Confusion, Future Marketing Infusion And Solutions

by Adam Sarner  |  April 10, 2015

The large Ad Tech area still confuses many marketers, including some of the providers, as they continue to evolve from multiple versions of themselves. This fragmented ecosystem is made up...

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Multichannel Campaign Management in 2015

by Adam Sarner  |  April 7, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point...

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Social Marketing, Mobile Marketing And The Bottom Line

by Adam Sarner  |  March 20, 2015

Over the last 12 months, Mobile Marketing has become the new Social, but both have enormous still untapped opportunity. Like all new technology triggers and techniques, Social Marketing enjoyed a...

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Promise of Beacons Greater Than the Curent Reality

by Mike Mcguire  |  March 10, 2015

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites,...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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5 Predictions for Marketing in 2016

by Laura Mclellan  |  December 12, 2014

No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in...

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