Who's Blogging
- Mark Atwood
- Clare Dietz
- Camden Jones
- Jack Mackinnon
- Andrew White
- Marty Resnick
- Bill Ray
- Debbie Wilson
- Chris Ross
- Don Scheibenreif
- Steve Rietberg
- Avivah Litan
- Mike Wonham
- Dave Egloff
- Mark Mcdonald
- Deacon Wan
- Augie Ray
- Hanns Koehler
- Marc Brown
- Noah Elkin
- Benjamin Bloom
- Jitendra Subramanyam
- Claire Tassin
- Lydia Leong
- Hank Barnes
- Andrew Marder
- Daniel Sanchezreina
- Rene Buest
- Laurel Erickson
- Olive Huang
- Christian Ruzich
- Derek Stubbs
- Merv Adrian
- Rick Lafond
- Vivek Swaminathan
- Anna Maria
- Donald Feinberg
- Adam Ronthal
- Tim Barlow
- Craig Roth
- John Wheeler
- Stephen White
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- Tad Travis
- Jane Anne
- Lawrence Pingree
- Frances Russell
- Kate Muhl
- Eric Schmitt
- Christopher Little
Why Mar-Tech and Ad-Tech May Not Converge
by Martin Kihn | May 4, 2017
This week we're thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego.
Specifically, we're asking: What is marketing technology (aka mar-tech),...
Metaphysics of the Marketing Hub
by Martin Kihn | March 10, 2017
Each year the domain of digital marketing gets closer to metaphysics. Think about the hub: a grand unified vision that in its ideal state should give us total knowledge of...
Why Time Is More Precious Than Ever
by Martin Kihn | December 28, 2016
You don’t have time to read this post. I don’t have time to write it. Tick tock.
There is no doubt that many people in our culture feel like they...
Don't Read This Blog Post
by Martin Kihn | July 2, 2016
Happy 4th, marketers! Today I'm happy to guide you away from this idle forum to a couple of extraordinarily well-delivered arguments with relevance to us all. Both are beautifully done,...
NRF16: Digital Commerce Highs and Lows
by Kirsten Newbold | January 22, 2016
Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...
What's Going on with Marketing Analytics?
by Martin Kihn | September 30, 2015
Despite its plaintive growing pains, digital marketing analytics is a seller’s market right now – a gold rush with a pick and pail and scale all laid out at the...
What Oracle's Acquisition of Maxymiser Really Means
by Martin Kihn | September 22, 2015
It’s not what you think.
Now that the dust has settled on one of the quietest marketing technology acquisitions of the year – that of Maxymiser by Oracle on August...
What the Past Says About the Future of Ad Tech
by Martin Kihn | September 15, 2015
Despite what you've heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. We are not the first to...
An Ode to Code
by Martin Kihn | June 17, 2015
In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...
A Loyalty Management Screenplay
by Adam Sarner | June 10, 2015
In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs.
However, more...
