Gartner Blog Network

Category: 'trends-predictions' Blog Posts

from the Gartner Blog Network

Why Mar-Tech and Ad-Tech May Not Converge

by Martin Kihn  |  May 4, 2017

This week we're thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we're asking: What is marketing technology (aka mar-tech),...

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Metaphysics of the Marketing Hub

by Martin Kihn  |  March 10, 2017

Each year the domain of digital marketing gets closer to metaphysics. Think about the hub: a grand unified vision that in its ideal state should give us total knowledge of...

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Why Time Is More Precious Than Ever

by Martin Kihn  |  December 28, 2016

You don’t have time to read this post. I don’t have time to write it. Tick tock. There is no doubt that many people in our culture feel like they...

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Don't Read This Blog Post

by Martin Kihn  |  July 2, 2016

Happy 4th, marketers! Today I'm happy to guide you away from this idle forum to a couple of extraordinarily well-delivered arguments with relevance to us all. Both are beautifully done,...

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NRF16: Digital Commerce Highs and Lows

by Kirsten Newbold  |  January 22, 2016

Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...

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What's Going on with Marketing Analytics?

by Martin Kihn  |  September 30, 2015

Despite its plaintive growing pains, digital marketing analytics is a seller’s market right now – a gold rush with a pick and pail and scale all laid out at the...

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What Oracle's Acquisition of Maxymiser Really Means

by Martin Kihn  |  September 22, 2015

It’s not what you think. Now that the dust has settled on one of the quietest marketing technology acquisitions of the year – that of Maxymiser by Oracle on August...

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What the Past Says About the Future of Ad Tech

by Martin Kihn  |  September 15, 2015

Despite what you've heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. We are not the first to...

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An Ode to Code

by Martin Kihn  |  June 17, 2015

In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...

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A Loyalty Management Screenplay

by Adam Sarner  |  June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more...

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