Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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4 Reasons Why GRC Is a Useless Term

by John Wheeler  |  March 6, 2019

It has been 5 years since Gartner embarked on the journey to enhance our coverage of the risk management technology marketplace. That journey included in-depth survey research and countless interactions...

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When Digital Business Strategies Go Wrong, Go Back To Basics

by Robert Hetu  |  February 27, 2019

Recent visits to three different AMC movie theaters highlighted for me a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital...

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Walmart, The Empire Strikes Back Through Unified Retail Commerce

by Robert Hetu  |  February 23, 2019

Walmart may have been a sleeping giant, but it finally woke up. Its reported 4Q18 sales revenue was $138.8B with 4.3% comp store sales growth, and 43% ecommerce growth.  By...

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Organizational Design Essentials: Part Six, Supportive Technologies

by Marc Brown  |  February 22, 2019

As I wrap up my organizational design series, it should be obvious that getting your org right, and finding your 'perfect' design is multidimensional. Org designs represent much more than...

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Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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Why Machines Aren't Taking Over (Yet)

by Jennifer Polk  |  February 13, 2019

On a dark and stormy night, my power went out five times. Of course, every time the power fails, so does the furnace, in February, in the Midwest. Below is a picture that could...

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IRM Market Visionaries and Challengers Join Forces to Battle Leaders

by John Wheeler  |  February 11, 2019

In the span of a week, the integrated risk management (IRM) technology market has experienced significant consolidation. Four vendors from Gartner's inaugural 2018 IRM Magic Quadrant have joined forces to evolve their...

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Location-based Marketing Meets Privacy Awareness

by Andrew Frank  |  February 8, 2019

There was a time when “location-based marketing” meant out-of-home media placements – signs, billboards, in-store displays, and so forth. Naturally, when GPS chips found their way into mobile phones and...

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