Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

Empower Visual Marketing with Content Operations

by Colin Reid  |  February 4, 2020

If a picture is worth a thousand words and the digital world is a visual experience, why has it taken so long for many marketers to realize the importance of...

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IRM 2020: Market Momentum Continues

by John A. Wheeler  |  January 30, 2020

2020 marks Gartner's fifth year of integrated risk management (IRM) technology coverage and the market continues to grow at a rapid pace. In fact, the spectrum of IRM technology solutions...

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Speed, Courtesy of Vision

by Charles Golvin  |  January 9, 2020

Martech lessons from a grimpeur. My colleagues all know me as an avid cyclist (please don’t call me a MAMIL). They can’t very well forget, since multiple bikes comprise the backdrop...

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RIP the RFP

by Colin Reid  |  January 9, 2020

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An...

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A 360 Review of the Integrated Suite

by Benjamin Bloom  |  December 20, 2019

Well, it’s that time of year, when employees and managers look at the year’s accomplishments and make professional development plans for the year ahead. This year, many martech buyers may...

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AI Can Be A Central Nervous System

by Robert Hetu  |  December 16, 2019

It's tempting to anthropomorphize artificial intelligence (AI), particularly when devices such as Alexa and Siri increasingly employ human communication. I've been known to throw in a sharp retort every now and...

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Ensure your measurement approach is more than a Squirrel Census

by Benjamin Bloom  |  December 11, 2019

My grandfather grew up in New York City in the 1920s, a city I lived in for nearly 10 years.  When my grandfather visited, I always felt I was tapping...

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Our Predictions for Retailers Show More Change Ahead

by Robert Hetu  |  December 9, 2019

Customers are demanding greater levels of contextualization of products and services. Retail CIOs can leverage intelligence to capture deeper insights, anticipate customer needs and proactively deliver across every touchpoint. Retailers...

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Top 10 Gartner Emerging Technologies Client Topics for 2019

by John A. Wheeler  |  December 5, 2019

This year, Gartner launched its Emerging Technologies and Trends (ETT) research agenda dedicated to helping our Technology & Service Provider (TSP) clients improve their offerings. As we wrap-up 2019, let's...

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Salesforce 2020 beyond CRM - thoughts on SWOT

by Julian Poulter  |  November 26, 2019

Last year I wrote a SWOT analysis on Salesforce's Success platform in early 2018.  I knew a few things were out of date in that analysis and having attended Dreamforce...

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