Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

Gartner's Magic Quadrant for Content Marketing Platforms: What You Need to Know Now

by Nicole Greene  |  April 3, 2019

Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content. As audiences demand relevant and personalized content from...

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Unofficial Craft Beer Guide to Marketing Symposium Xpo 2019

by Benjamin Bloom  |  April 2, 2019

Your bags are packed, you’re ready to go.  You’ve downloaded the Gartner Events app [iOS and Android] and created your own agenda with presentations from your favorite analysts.  Perhaps you’ll...

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Retail Scenarios 2025 Require More Than E-commerce

by Robert Hetu  |  March 30, 2019

By 2023, e-commerce will cease to be a differentiator in the retail marketplace Retail can't survive and thrive by e-commerce alone. E-commerce is ceasing to be a stand-alone differentiator in...

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Should your view of the customer be singular or plural?

by Benjamin Bloom  |  March 25, 2019

Here’s a game you can play with your family on the next game night.  Ask them what a CDP is! You can tell them it’s something everyone at work is...

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3D Printer Manufacturers Triple in Two Years

by Pete Basiliere  |  March 8, 2019

Incredible as it may seem, more than 180 enterprise-class 3D printer manufacturers are in business worldwide. Of course, they are not distributed evenly. My recent “Market Guide to 3D Printer...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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4 Reasons Why GRC Is a Useless Term

by John Wheeler  |  March 6, 2019

It has been 5 years since Gartner embarked on the journey to enhance our coverage of the risk management technology marketplace. That journey included in-depth survey research and countless interactions...

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When Digital Business Strategies Go Wrong, Go Back To Basics

by Robert Hetu  |  February 27, 2019

Recent visits to three different AMC movie theaters highlighted for me a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital...

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Walmart, The Empire Strikes Back Through Unified Retail Commerce

by Robert Hetu  |  February 23, 2019

Walmart may have been a sleeping giant, but it finally woke up. Its reported 4Q18 sales revenue was $138.8B with 4.3% comp store sales growth, and 43% ecommerce growth.  By...

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