Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

Unofficial Craft Beer Guide to Marketing Symposium Xpo 2019

by Benjamin Bloom  |  April 2, 2019

Your bags are packed, you’re ready to go.  You’ve downloaded the Gartner Events app [iOS and Android] and created your own agenda with presentations from your favorite analysts.  Perhaps you’ll...

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Retail Scenarios 2025 Require More Than E-commerce

by Robert Hetu  |  March 30, 2019

By 2023, e-commerce will cease to be a differentiator in the retail marketplace Retail can't survive and thrive by e-commerce alone. E-commerce is ceasing to be a stand-alone differentiator in...

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Should your view of the customer be singular or plural?

by Benjamin Bloom  |  March 25, 2019

Here’s a game you can play with your family on the next game night.  Ask them what a CDP is! You can tell them it’s something everyone at work is...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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4 Reasons Why GRC Is a Useless Term

by John Wheeler  |  March 6, 2019

It has been 5 years since Gartner embarked on the journey to enhance our coverage of the risk management technology marketplace. That journey included in-depth survey research and countless interactions...

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When Digital Business Strategies Go Wrong, Go Back To Basics

by Robert Hetu  |  February 27, 2019

Recent visits to three different AMC movie theaters highlighted for me a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital...

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Walmart, The Empire Strikes Back Through Unified Retail Commerce

by Robert Hetu  |  February 23, 2019

Walmart may have been a sleeping giant, but it finally woke up. Its reported 4Q18 sales revenue was $138.8B with 4.3% comp store sales growth, and 43% ecommerce growth.  By...

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Organizational Design Essentials: Part Six, Supportive Technologies

by Marc Brown  |  February 22, 2019

As I wrap up my organizational design series, it should be obvious that getting your org right, and finding your 'perfect' design is multidimensional. Org designs represent much more than...

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Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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