Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

There is a gap in how you measure martech

by Colin Reid  |  May 28, 2020

Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....

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Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders

by Noah Elkin  |  May 27, 2020

Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...

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What to do when cost optimization requires you to cut martech spend

by Colin Reid  |  April 29, 2020

We are facing a changing economic reality and uncertainties and, as a consequence, budgets are being re-evaluated. Marketers need to be able to make informed and smart decisions about what...

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Understanding the jargon of content operations technology

by Colin Reid  |  April 22, 2020

As COVID-19 throws everyone into turmoil, marketers and brands are looking to accelerate the delivery of meaningful communications to their customers, suppliers and employees. An effectively implemented content operations ecosystem,...

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Can You Increase MarTech Stack Effectiveness in a Budget Freeze?

by Michael McCune  |  March 22, 2020

With budgets on hold, now is the time to drive tool adoption.   The nature of technology means MarTech leaders focus the majority of their energy on tool selection and...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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Personalization Vendors Clamber to Course Correct

by Jennifer Polk  |  February 6, 2020

This week, software company Salesforce acquired CDP and personalization engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted...

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Empower Visual Marketing with Content Operations

by Colin Reid  |  February 4, 2020

If a picture is worth a thousand words and the digital world is a visual experience, why has it taken so long for many marketers to realize the importance of...

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IRM 2020: Market Momentum Continues

by John A. Wheeler  |  January 30, 2020

2020 marks Gartner's fifth year of integrated risk management (IRM) technology coverage and the market continues to grow at a rapid pace. In fact, the spectrum of IRM technology solutions...

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Speed, Courtesy of Vision

by Charles Golvin  |  January 9, 2020

Martech lessons from a grimpeur. My colleagues all know me as an avid cyclist (please don’t call me a MAMIL). They can’t very well forget, since multiple bikes comprise the backdrop...

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