Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

August 2020 Hadoop Distribution Apache Project Tracker

by Merv Adrian  |  August 19, 2020

Welcome to my co-author, Gartner analyst Sanjeev Mohan It's been an eventful 6 months since Merv published the last of these trackers. The Hadoop ecosystem is far from dead, as...

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Comments: 2

5 Digital Innovations Bringing In-Store Retail Shopping Online

by Matt Moorut  |  August 4, 2020

As the saying goes, necessity is the mother of invention. We saw that play out when lockdowns caused by COVID-19 drove an upsurge in digital innovations by retailers. Shoppers who...

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Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap

by Benjamin Bloom  |  July 31, 2020

Today, Gartner published the first of several research notes which assess the technologies linked to strong digital marketing performance. Our established Digital IQ Index methodology benchmarks the digital marketing performance...

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Back-to-School: Pandemic Edition

by Jennifer Polk  |  July 15, 2020

It's that time of year again--time to send the kiddos back-to-school. Right? Hmm...maybe In most parts of the U.S. the fourth of July marks the half-way point of summer vacation....

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There is a gap in how you measure martech

by Colin Reid  |  May 28, 2020

Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....

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Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders

by Noah Elkin  |  May 27, 2020

Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...

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What to do when cost optimization requires you to cut martech spend

by Colin Reid  |  April 29, 2020

We are facing a changing economic reality and uncertainties and, as a consequence, budgets are being re-evaluated. Marketers need to be able to make informed and smart decisions about what...

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Comments: 1

Understanding the jargon of content operations technology

by Colin Reid  |  April 22, 2020

As COVID-19 throws everyone into turmoil, marketers and brands are looking to accelerate the delivery of meaningful communications to their customers, suppliers and employees. An effectively implemented content operations ecosystem,...

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Can You Increase MarTech Stack Effectiveness in a Budget Freeze?

by Michael McCune  |  March 22, 2020

With budgets on hold, now is the time to drive tool adoption.   The nature of technology means MarTech leaders focus the majority of their energy on tool selection and...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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