Gartner Blog Network

Category: 'technology-and-emerging-trends' Blog Posts

from the Gartner Blog Network

Can You Increase MarTech Stack Effectiveness in a Budget Freeze?

by Michael McCune  |  March 22, 2020

With budgets on hold, now is the time to drive tool adoption.   The nature of technology means MarTech leaders focus the majority of their energy on tool selection and...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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Personalization Vendors Clamber to Course Correct

by Jennifer Polk  |  February 6, 2020

This week, software company Salesforce acquired CDP and personalization engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted...

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Empower Visual Marketing with Content Operations

by Colin Reid  |  February 4, 2020

If a picture is worth a thousand words and the digital world is a visual experience, why has it taken so long for many marketers to realize the importance of...

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Comments: 1

IRM 2020: Market Momentum Continues

by John A. Wheeler  |  January 30, 2020

2020 marks Gartner's fifth year of integrated risk management (IRM) technology coverage and the market continues to grow at a rapid pace. In fact, the spectrum of IRM technology solutions...

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Speed, Courtesy of Vision

by Charles Golvin  |  January 9, 2020

Martech lessons from a grimpeur. My colleagues all know me as an avid cyclist (please don’t call me a MAMIL). They can’t very well forget, since multiple bikes comprise the backdrop...

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RIP the RFP

by Colin Reid  |  January 9, 2020

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An...

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Comments: 2

A 360 Review of the Integrated Suite

by Benjamin Bloom  |  December 20, 2019

Well, it’s that time of year, when employees and managers look at the year’s accomplishments and make professional development plans for the year ahead. This year, many martech buyers may...

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AI Can Be A Central Nervous System

by Robert Hetu  |  December 16, 2019

It's tempting to anthropomorphize artificial intelligence (AI), particularly when devices such as Alexa and Siri increasingly employ human communication. I've been known to throw in a sharp retort every now and...

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Ensure your measurement approach is more than a Squirrel Census

by Benjamin Bloom  |  December 11, 2019

My grandfather grew up in New York City in the 1920s, a city I lived in for nearly 10 years.  When my grandfather visited, I always felt I was tapping...

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