Gartner Blog Network

Category: 'strategy' Blog Posts

from the Gartner Blog Network

Transformation or Just an Incremental Improvement?

by Andrew Lerner  |  March 2, 2018

There are certain terms in networking that are widely over-used, we’ve all heard them: transformation, innovation, software-defined, dynamic, integrated, zero touch provisioning (if you have to physically install something, by...

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What's in Your Data and Analytics Strategy?

by Andrew White  |  February 24, 2018

Every day our team received requests from organizations to review their strategies.  Most often this starts with the submission of a 'strategy' document for us to read and inwardly digest. ...

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Is it time for a fresh start?

by Jennifer Polk  |  January 17, 2018

There used to be a sense of pride and accomplishment that came with saying your brand was 100, 50 or even 25 years old. Now touting those milestones runs afoul of...

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Solving the Distributed Social Marketing Dilemma

by Jennifer Polk  |  January 12, 2018

92 By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their...

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Marketing Must Stop before the Start of 2018

by Jennifer Polk  |  December 4, 2017

Gartner’s 2017 research shows a connected thread between marketers’ strategy, spending and organizational structures. All roads lead to the customer, from customer experience as a strategic priority to customer data and...

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Don't Be a Data and Analytics Turkey

by Doug Laney  |  November 19, 2017

With Thanksgiving approaching this week in the U.S., last month in Canada, the following week in Australia, and even in the Netherlands this month, let's also give thanks for the...

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Ask Five Questions Before You Innovate

by Jennifer Polk  |  October 27, 2017

Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...

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Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

by Jennifer Polk  |  June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression...

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Congrats, you're a marketing leader. But what type of digital commerce leader are you?

by Jennifer Polk  |  May 9, 2017

Of course you’re a digital marketing leader, but are you a digital commerce leader? And which type of digital commerce leader are you? Studies show digital marketing leaders are taking on...

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In Defense of the One Page Strategy

by Andrew White  |  April 14, 2017

What is strategy? There are books galore on the topic.  I have presented many times on the topic too.  I have read widely (not enough, I admit) and continue to...

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