Gartner Blog Network

Category: 'storytelling' Blog Posts

from the Gartner Blog Network

Multiexperience Transmedia Storytelling for a Unified Digital Transformation Strategy

by Marty Resnick  |  August 12, 2019

I spent the last weekend driving up to Baltimore, from Atlanta, to drop off my daughter's cats that we were catsitting. Long road trips like these are made much more...

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New Research: Storytelling to Increase your Data Literacy and Customer Data Hubs

by Andrew White  |  March 17, 2017

My colleague James Richardson just published Use Three Elements of Data Storytelling for Maximum Impact. Storytelling is an ancient human skill, but using data to tell stories is relatively new. Data...

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Comments: 2

New Research: Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling

by Andrew White  |  February 9, 2017

James Richardson just published Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling. The data story — a hybrid form of insight delivery — is gaining traction, offering a more engaging...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Comments: 2

Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

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Comments: 6

What to Do When You Have Run Out of Content Ideas

by Todd Berkowitz  |  May 6, 2014

  Most marketers struggle to come up with new, creative ideas for content, especially the kind of content that will get attention. You can only talk about certain topics so...

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Comments: 3

The Power of Case Studies in Technology Marketing

by Todd Berkowitz  |  March 14, 2014

  Been off the blogging trail for awhile, but look for regular updates moving forward. In today's post I want to talk about the importance of case studies. For a...

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Comments: 11

Friendly Reminder: Techology Buyers Aren't Like Sports Fans

by Todd Berkowitz  |  January 22, 2014

  Wouldn't it be great if technology buyers acted like sports fans? They would call their local sports radio station to gush about your product roadmap, taligate before your company...

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Comments: 2

How to Nail Your Gartner Vendor Briefings

by Todd Berkowitz  |  October 7, 2013

  As an analyst on the Technology Go-to-Market Strategy team, I get to work with clients in a lot of different capacities. Like my colleagues who write for end-user IT...

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Comments: 7

Storytelling Through Video

by Todd Berkowitz  |  September 18, 2013

  In my very first blog post, I talked about how tech companies could learn a thing or two from silly animal videos. Returning to that theme (sort of), tech...

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