Gartner Blog Network

Category: 'product-strategy' Blog Posts

from the Gartner Blog Network

Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

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Comments: 6

Providing Value in an Analyst Relations Role

by Todd Berkowitz  |  August 6, 2014

I've had several recent inquires from clients, particularly ones that are larger in size, around the topic of Best Practices in Analyst Relations. It's a topic I've been meaning to...

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Comments: 2

Old School Meets New School in Product Launches

by Todd Berkowitz  |  July 21, 2014

So before I get into this post, let me apologize about my lack of blog posts this summer. Not sure if it's the heat or the e-mail reminding bloggers like...

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Comments: 1

Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL...

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Comments: 7

Beware of Bright Shiny Objects and Great White Buffaloes

by Todd Berkowitz  |  February 7, 2014

Although I spend a fair amount of time in this blog talking about things that fall squarely in the marketing domain, the Tech-Go-to-Market team (and me in particular) also covers...

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Comments: 1