Gartner Blog Network

Category: 'product-marketingstrategy' Blog Posts

from the Gartner Blog Network

Digital Workplace Vendors Should Offer Free Access or Premium Upgrades During COVID-19

by Craig Roth  |  March 23, 2020

Cloud-based digital workplace services are in high demand due to the COVID-19 pandemic. What should vendors of these services do that balances the ability to do good while helping others against not...

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In a Nascent Market, the Buyer Can't Even Tell You What They Want

by Craig Roth  |  October 22, 2019

The current cloud-based collaboration market is still emerging despite its long history. I'd even go so far as to say it is "nascent".  To understand why I would classify it as ...

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What Should We Be Doing?

by Craig Roth  |  May 22, 2019

"What should we be doing?" is the simplest question for a vendor to ask me, but impossible to answer without knowing about that vendor's goals. As an end user analyst...

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A Vision Statement for Vision Statements

by Craig Roth  |  May 8, 2019

One of the things I really enjoy about my job is dealing with vendors and service providers that are pushing the boundaries of how employees work. Sure, they have to...

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Top Five Messaging Mistakes for Vendors of Innovative Digital Workplace Solutions

by Craig Roth  |  November 6, 2018

What is it about new ways of work that brings back old messaging mistakes? Product marketers learned long ago that you need to be specific about what you are actually...

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