Gartner Blog Network

Category: 'product-marketingstrategy' Blog Posts

from the Gartner Blog Network

What Should We Be Doing?

by Craig Roth  |  May 22, 2019

"What should we be doing?" is the simplest question for a vendor to ask me, but impossible to answer without knowing about that vendor's goals. As an end user analyst...

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A Vision Statement for Vision Statements

by Craig Roth  |  May 8, 2019

One of the things I really enjoy about my job is dealing with vendors and service providers that are pushing the boundaries of how employees work. Sure, they have to...

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Top Five Messaging Mistakes for Vendors of Innovative Digital Workplace Solutions

by Craig Roth  |  November 6, 2018

What is it about new ways of work that brings back old messaging mistakes? Product marketers learned long ago that you need to be specific about what you are actually...

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