Gartner Blog Network

Category: 'product-launch' Blog Posts

from the Gartner Blog Network

Types of Content Required to Generate Demand for Tech Start-Ups

by Christy Ferguson  |  October 1, 2018

More often than not, start-ups acquire customers by leveraging the network of the leadership team.  But scaling the business requires generating demand for new products through formal product launch programs....

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Keys to Generate Demand for New Products

by Christy Ferguson  |  January 23, 2018

As new products are launched, product marketing leaders are accountable for generating demand in the market. Often times, due to the intense nature of product development the demand generation program...

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