Gartner Blog Network

Category: 'multichannel-marketing' Blog Posts

from the Gartner Blog Network

How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Keep Your Eye On The Ball

by Clare Dietz  |  January 24, 2020

I’ve been watching a lot of late night tennis this past week. Even if you aren’t watching the Australian Open, the phrase “keep your eye on the ball” probably applies...

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Top 5 Content Marketing Do's and Don'ts

by Nicole Greene  |  January 22, 2020

How do brands capture consumer attention? Marketers are faced with a flood of competing content and the fact that the average person has an attention span of less than 6...

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Comments: 4

RIP the RFP

by Colin Reid  |  January 9, 2020

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An...

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Comments: 2

Ensure your measurement approach is more than a Squirrel Census

by Benjamin Bloom  |  December 11, 2019

My grandfather grew up in New York City in the 1920s, a city I lived in for nearly 10 years.  When my grandfather visited, I always felt I was tapping...

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How to Create a Genius Website

by Nicole Greene  |  December 3, 2019

Do you remember life before websites? If you're under 30 years old, probably not. The first web page went live on August 6, 1991. It was dedicated to information on...

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Comments: 3

Microsoft Dynamics - A Suite Coming of Age

by Julian Poulter  |  December 3, 2019

I'm recently back from a Microsoft Analysts day linked to one of their events in Paris.  There were some interesting developments with Dynamics 365 ( their CRM and ERP suite)...

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Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane-Anne Mennella  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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Is The Minimum Viable Product (MVP)—Truly Customer-Centric? 

by Leah Leachman  |  November 20, 2019

When companies are in the stages of new product development many adopt the practice of starting with the Minimum Viable Product (MVP)—essentially meaning that they design a product that includes...

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Comments: 3

Personas: A Recipe for Relevant Personalization

by Leah Leachman  |  November 14, 2019

Personas: A Recipe for Relevant Personalization I would bet that most marketers would agree that the amount of data we have on customers is at its peak—it’s not lacking. But...

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Comments: 1