Gartner Blog Network

Category: 'marketing-metrics' Blog Posts

from the Gartner Blog Network

Ten Fearless Predictions for B2B Technology Sales and Marketing in 2018

by Todd Berkowitz  |  December 18, 2017

As long-promised, here's my stab at some fearless predictions for 2018. I did reasonably well with the 2017 predictions and you'll see some predictions this year that dovetail or follow-on to...

Read more »

Comments: 6

Evaluating My 2017 Fearless Sales and Marketing Predictions

by Todd Berkowitz  |  December 6, 2017

Last December, I made 10 "fearless" B2B tech sales and marketing predictions for for 2017. My blog posts generally drive a little activity on LinkedIn and Twitter, but nothing to...

Read more »

Comments: 1

Cool Vendors In Tech Go-to-Market, 2017

by Todd Berkowitz  |  May 1, 2017

It's that time of year again! Cool Vendor reports are being released on a near-daily basis. For the third year in a row, my colleagues and I on the Tech...

Read more »

The Slow, Necessary Death of the MQL

by Todd Berkowitz  |  February 1, 2017

A lot of research notes and blog posts have been written over the years about the impending death of a particular technology or methodology or approach. And to paraphrase Mark...

Read more »

Comments: 3

Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

Read more »

Comments: 2

2015 Cool Vendors in Tech Go-to-Market

by Todd Berkowitz  |  April 14, 2015

You might be asking yourself if you are hallucinating right now because why would the Tech Go-to-Market team produce a Cool Vendor report? Aren't we the team that helps technology...

Read more »

Comments: 7

Predictive Analytics Isn't Just for the Cool Kids (In Sales and Marketing)

by Todd Berkowitz  |  January 28, 2015

Several months ago, I wrote a post about why providers are moving away from the traditional lead scoring model and using predictive analytics to better determine which leads are most...

Read more »

Comments: 10

Provider Marketers- Take Our Awareness and Lead Gen Effectiveness Survey!

by Todd Berkowitz  |  November 18, 2014

If you are a provider marketer (or know one) that has full or partial responsibility for your company's efforts to raise awareness and generate leads, I'd appreciate it if you...

Read more »

Comments: 1

Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

Read more »

Comments: 6

Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL...

Read more »

Comments: 7