Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

The False Promise of a 360-Degree Customer View

by Frances Russell  |  April 7, 2020

Experienced marketers who have run test-and-learn experiments with personalized content know they don’t need more data; they need the right data (see Part 1 of this blog series: How to...

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Marketing to Small Business Owners During (and After) COVID 19

by Kristina LaRocca-Cerrone  |  April 6, 2020

Small business owners have been enormously adversely affected by COVID 19: many have been forced to shut their doors, to furlough or lay off employees, and even with the introduction...

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What's slowing down CMOs in their post-COVID-19 planning?

by Michael McCune  |  April 4, 2020

The external hunt for answers delays critical internal actions.   Last week I wrote about questions CMOs asked on calls and in peer forums. This week the client conversations turned...

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How to Use Customer Data for Personalization

by Frances Russell  |  April 3, 2020

Any story about personalization is really a story about data. In addition to demographics, our customers have attitudes, preferences, browsing behaviors in addition to buying behaviors. Not only are we...

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Use Your Personas to Identify Your Brand's COVID-19 Action and Content

by Augie Ray  |  April 3, 2020

Marketers and others are struggling during the COVID-19 pandemic. They know customer needs and demands are high. And they know their brand should have a voice to help and comfort...

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Adopt Lean Principles to Guide Efficient Analytics and Insights Functions

by Ethan Budgar  |  April 3, 2020

How can I do more with less?   It’s an evergreen question for Insights and Analytics teams, but one that’s certainly increasing in volume and importance. Teams are looking to...

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Rapid Insight-Led Decision Making During Disruption

by sholbert  |  April 3, 2020

The pressure on Marketing Analytics & Insights teams to deliver more insights, more quickly has been turned up exponentially due to disruption from COVID-19. Marketing leaders need to be plugged...

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Unprecedented times + machine learning = poor experiences?

by Jason McNellis  |  April 3, 2020

As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...

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How COVID-19 is impacting healthcare, and what healthcare marketers should do about it

by Chris Beland  |  March 31, 2020

The COVID-19 crisis is reshaping many aspects of society, most of which will only become evident once sectors have the opportunity to “return-to-normal”.  As each sector emerges from their acute...

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What are CMOs asking themselves amidst the COVID-19 crisis?

by Michael McCune  |  March 27, 2020

What behavior shifts will persist when we arrive at the new normal?   It many ways, CMOs are asking questions we ask ourselves:   Will I keep taking daily walks...

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