Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

Ask Five Questions Before You Innovate

by Jennifer Polk  |  October 27, 2017

Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...

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Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

“If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked with...

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Back to Basics: Branding Remains at the Core of Marketing

by Jennifer Polk  |  September 13, 2017

Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing organization. Gartner’s 2017 CMO Strategy Survey shows CMO and...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Brand Marketers, Answer a Higher Calling to Remain Relevant to Customers

by Jennifer Polk  |  August 31, 2017

There are brands that we know and love—the ones that stock our pantry shelves and adorn our clothing. There are companies that are woven into the fabric of our communities—whether...

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Research Corner: New Oracle Related Research Publications

by Andrew White  |  February 2, 2017

Research Corner: Highlights new research that covers, relates to, or mentions Oracle. Nick Heudecker and colleagues just published Market Guide for Hadoop Distributions. As more Hadoop deployments move to the...

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Is marketing passion bringing you too close for comfort?

by Jennifer Polk  |  March 28, 2016

You've put blood, sweat and tears into it, dedicated countless hours to planning and analysis, and passionately persuaded others to get on board. It's your marketing program. Maybe it's the next...

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The Enemy of a Flawed Business is Great Marketing

by Jennifer Polk  |  October 30, 2015

Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good? A good business...

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It's all in the data - Well, its classification

by Andrew White  |  August 6, 2015

I was speed last reading Friday's Wall Street Journal.  It was early evening.  I hadn't had time to read the paper at breakfast as I has stayed up the night before...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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