Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

Read more »

Personalization Vendors Clamber to Course Correct

by Jennifer Polk  |  February 6, 2020

This week, software company Salesforce acquired CDP and personalization engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted...

Read more »

Creating a Purposeful Social Marketing Strategy

by Melissa Minkow  |  February 4, 2020

Social Media is now an established enough frontier that every post, not just every platform, should serve a purpose. While creating “disruptive” content might garner likes, follows and other vanity...

Read more »

Empower Visual Marketing with Content Operations

by Colin Reid  |  February 4, 2020

If a picture is worth a thousand words and the digital world is a visual experience, why has it taken so long for many marketers to realize the importance of...

Read more »

Comments: 1

Advertising Outside the Echo Chamber: What We Can Learn from This Year’s Crop of Super Bowl Ads

by Andrew Frank  |  January 31, 2020

(This post can also be found on Mobile Marketing Magazine) You know the story. Today’s digital media is charged with fragmenting and polarizing our culture beyond recognition by isolating us...

Read more »

Comments: 1

Innovation In the Dirt

by Chris Ross  |  January 31, 2020

I was lucky enough to grow up in Colorado during the beginnings of the sport we now know as mountain biking. It was a serious grunt to power those early,...

Read more »

Keep Your Eye On The Ball

by Clare Dietz  |  January 24, 2020

I’ve been watching a lot of late night tennis this past week. Even if you aren’t watching the Australian Open, the phrase “keep your eye on the ball” probably applies...

Read more »

Top 5 Content Marketing Do's and Don'ts

by Nicole Greene  |  January 22, 2020

How do brands capture consumer attention? Marketers are faced with a flood of competing content and the fact that the average person has an attention span of less than 6...

Read more »

Comments: 4

What do you value? An Exercise in Appreciating the Importance of Consumer Values

by Emily Moquin  |  January 15, 2020

What Do You Value? An Exercise in Appreciating the Importance of Consumer Values Take a moment to think about your values. What principles, concepts or ideas are intrinsically important to...

Read more »

Comments: 1

Speed, Courtesy of Vision

by Charles Golvin  |  January 9, 2020

Martech lessons from a grimpeur. My colleagues all know me as an avid cyclist (please don’t call me a MAMIL). They can’t very well forget, since multiple bikes comprise the backdrop...

Read more »