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10 Lessons Marketers Can Learn from the Circus
by Jennifer Polk | January 2, 2018
Over the holidays, my family and I saw The Greatest Showman, the story of the legendary P.T. Barnum, the founding of what would become Barnum & Bailey’s circus—which most would...
Marketing Must Stop before the Start of 2018
by Jennifer Polk | December 4, 2017
Gartner’s 2017 research shows a connected thread between marketers’ strategy, spending and organizational structures. All roads lead to the customer, from customer experience as a strategic priority to customer data and...
Ask Five Questions Before You Innovate
by Jennifer Polk | October 27, 2017
Digital marketers find themselves at the front lines of innovation for a variety of reasons.
The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...
How to Get Your CEO to Embrace Digital Risk Management
by John Wheeler | October 19, 2017
As a CIO, you want to sit down with your CEO to discuss her new plan to implement cloud-based software. You’re concerned about security risks. But after some back and...
Why CMO Don't Want to be the CEO
by Jennifer Polk | September 21, 2017
“If everything is important, then nothing is.”
Patrick Lencioni
The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked with...
Back to Basics: Branding Remains at the Core of Marketing
by Jennifer Polk | September 13, 2017
Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing organization. Gartner’s 2017 CMO Strategy Survey shows CMO and...
Balance Strategic Vision and Tactical Execution
by Jennifer Polk | September 7, 2017
Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...
Empathy, the CIO's Horsefeathers.
by Michael Maoz | June 29, 2017
Go Google Empathy and the CIO and the results returned are miniscule compared to a search for "Power and the CIO," "Success and the CIO" or "Leadership," or "Technology and the CIO."...
How's that, AI? 2017 will go down as the worst year ever for customer experience.
by Michael Maoz | June 28, 2017
AI does not make subway tracks run better in New York, or make phone queues any shorter at any airline. (yesterday: "Hold time currently is between 56 minutes and 1...
On CRM initiatives, the CIO in 2017 is the Supportive Gatekeeper.
by Michael Maoz | June 22, 2017
On a call the other day with a very innovative financial services company somewhere across a sea, the wonderful Global Head of Digital Channels described their CIO as a supportive gatekeeper. What...
