Gartner Blog Network

Category: 'lead-scoring' Blog Posts

from the Gartner Blog Network

Evaluating My 2017 Fearless Sales and Marketing Predictions

by Todd Berkowitz  |  December 6, 2017

Last December, I made 10 "fearless" B2B tech sales and marketing predictions for for 2017. My blog posts generally drive a little activity on LinkedIn and Twitter, but nothing to...

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Comments: 1

Cool Vendors In Tech Go-to-Market, 2017

by Todd Berkowitz  |  May 1, 2017

It's that time of year again! Cool Vendor reports are being released on a near-daily basis. For the third year in a row, my colleagues and I on the Tech...

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The Predictive B2B Sales and Marketing Landscape Continues to Evolve

by Todd Berkowitz  |  September 8, 2016

The NFL season starts tonight and my Denver Broncos (the defending Super Bowl Champions!!) have a rematch with the team they vanquished in Super Bowl 50, the Carolina Panthers. I...

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Comments: 3

InsideSales.com Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, InsideSales.com announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about...

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Comments: 1

Predictive Analytics Isn't Just for the Cool Kids (In Sales and Marketing)

by Todd Berkowitz  |  January 28, 2015

Several months ago, I wrote a post about why providers are moving away from the traditional lead scoring model and using predictive analytics to better determine which leads are most...

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Comments: 10

If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Comments: 2

Time to Rethink that Two-Dimensional Lead Scoring Model

by Todd Berkowitz  |  August 11, 2014

One of the great things about my job is that I get to talk to a lot of of different clients about a lot of different things. My remit is...

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Comments: 10