Gartner Blog Network

Category: 'gtm' Blog Posts

from the Gartner Blog Network

Digital Transformation, Disrupted

by David Yockelson  |  March 23, 2018

"Digital transformation" is a collective term that suggests action being taken by an organization. While there are different definitions of the term, generally speaking, it entails an organization taking on a...

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Acorns: The Dollar Shave Club of Fintech

by David Yockelson  |  February 18, 2018

What if you could open and maintain an investment account on your phone that was funded automatically by the spare change between the price of your latte and the next whole...

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Why Is Digital Disruption a Thing for Technology and Service Providers?

by David Yockelson  |  February 8, 2018

Technology and Service Providers (TSPs) face several major issues: –They may develop or integrate disruptive technologies but face difficulties differentiating their offerings (e.g., everyone is embedding AI). –Barriers to competitive...

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When Is a Disruption Not Particularly Disruptive?

by David Yockelson  |  January 18, 2018

Last week, IBM and Maersk announced the following blockchain-oriented venture (read about it here) to help "enhance global trade." Being a student of digital disruption and a person (OK, analyst)...

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Storytelling Is Selling (and Vice Versa)

by David Yockelson  |  September 26, 2017

I once believed that salesmen were born and not made. Now, I am a marketer – a product marketer to be exact – and one could argue that my view...

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Whole-ly Disruption, Amazon! (and Uber, and...)

by David Yockelson  |  June 23, 2017

[Author's note: the title is both a pun about the acquisition and a bit of homage to Adam West, forever my favorite Batman, after his recent passing] I had initially...

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The Enterprise Architect as Product Marketer

by David Yockelson  |  June 7, 2017

Last week, I wrote this blog that discussed the parallels between being an enterprise architect in an end user organization and being a product leader for a tech provider. I thought I'd add a...

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You Don't Have to Be a Disruptor to Be Disruptive

by David Yockelson  |  April 25, 2017

Nearly every organization is considering or undertaking some form(s) of digital transformation. Nearly every technology and service provider (TSP) is attempting to tailor its offerings to organizations undertaking transformation. [editor's...

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Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, there are often the inevitable "features vs. benefits" authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of...

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Digital Transformation Manifesto for Providers

by David Yockelson  |  February 2, 2017

Every major provider thinks they’re the tip of the spear with respect to digital transformation. All providers (product or service) have similar – high level – stories about the importance...

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