Gartner Blog Network

Category: 'go-to-market' Blog Posts

from the Gartner Blog Network

Three Tests to Assess Your Customer Centricity-Beyond Lip Service

by Hank Barnes  |  December 11, 2018

Being customer-centric.  It's a simple idea and one that you'd be hard pressed to find many companies that won't make the claim that they either are, or desire to be,...

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The Power of Alternative Perspectives

by Hank Barnes  |  December 4, 2018

Sometimes all you need is a  fresh perspective.  I regularly hear  from clients that a big source of value in their interactions with Gartner is hearing a different point of view.  Often,...

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Subjecting Customers to Navel-Gazing

by Hank Barnes  |  November 27, 2018

I suspect we've all seen it (and probably done it).   A company creates an upgraded version of a product.   As part of the launch planning, content is created and sales...

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Leveraging Enterprise Technology Adoption (ETA) Profiles for Product Marketing

by Hank Barnes  |  November 13, 2018

Many of my recent posts have been introducing (or reintroducing) Enterprise Technology Adoption (ETA) profiles.   We believe ETA profiles can be very revealing for both enterprise technology buyers and vendors,...

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The Most Important Thing about B2B Personas-Common Ground

by Hank Barnes  |  November 6, 2018

The rush to personas continues in B2B.  But the value returned from that investment sure feels questionable. from a marketing perspective (user personas for product design and usability are incredibly...

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The Road to Gartner's Enterprise Technology Adoption Profiles (and the road ahead)

by Hank Barnes  |  October 30, 2018

For the past five years, Gartner has been developing and refining a new approach for categorizing businesses based upon their attitudes toward technology adoption.   When we first started sharing the...

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Lead to, Not with, Differentiation and Capabilities

by Hank Barnes  |  October 23, 2018

As those that read this blog know, I'm constantly talking about improving messaging through storytelling.   But you also know I've been talking about it for almost 6 years and see...

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Things I'd Like To See Go Away - Distrust by Default

by Hank Barnes  |  October 16, 2018

It's an interesting time in the world to be talking about trust.  Many of our institutions and values feel like they have been compromised.  There are lots of reasons not...

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All Revenue Is Good Revenue Attitudes Force Compromises

by Hank Barnes  |  October 9, 2018

Revenue is important.  Growth is important.  But is all revenue good revenue?   Rarely.  But many like to say that.  They want to grow.  They want to close business. What would...

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The Illusion of Control

by Hank Barnes  |  October 2, 2018

It's great to be in control.   It creates more confidence and comfort.   But in B2B situations, control is rarely achievable.   There are too many people involved in buying and implementation. ...

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