Gartner Blog Network

Category: 'driving-digital-business-transformation-for-industry-leadership' Blog Posts

from the Gartner Blog Network

The Re-balancing of Human’s Digital Needs

by Fabio Chesini  |  June 19, 2020

Society is increasingly following a digital-first strategy, working against the clock to migrate physical circulation into digital circulation, hoping to slow down the COVID-19 pandemic growth curve. The digerati (Amazon,...

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There is a gap in how you measure martech

by Colin Reid  |  May 28, 2020

Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....

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Are Your B2B Digital Marketing Efforts Stalled at the Starting Line?

by Michael McCune  |  May 20, 2020

The key to any good collaboration across a B2B commercial organization is the ability of Marketers to impact how Sellers spend their time. Most B2B marketers I interact with allocate...

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Re-establish Organizational Trust in Predictive Models

by Joseph Enever  |  April 15, 2020

Photo by Franki Chamaki on Unsplash Coronavirus upended marketing’s predictive models. Beyond that, there’s an additional issue: how do you manage to rebuild your colleagues’ trust in them?  Because a...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

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The Customer Experience Implications of the SARS-CoV-2 Coronavirus and COVID-19 Disease

by Augie Ray  |  February 24, 2020

The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600...

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Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

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Roles and Personas of Continuous Foresight

by Marty Resnick  |  January 31, 2020

Continuous Foresight provides a methodology providing leaders the ability to understand disruptive forces, make the hidden, visible, and illuminate obstacles and opportunities from "blind spots."  However, like many methodologies and...

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Advertising Outside the Echo Chamber: What We Can Learn from This Year’s Crop of Super Bowl Ads

by Andrew Frank  |  January 31, 2020

(This post can also be found on Mobile Marketing Magazine) You know the story. Today’s digital media is charged with fragmenting and polarizing our culture beyond recognition by isolating us...

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Comments: 1