Gartner Blog Network

Category: 'disruption' Blog Posts

from the Gartner Blog Network

The Evolving Role of the Chief Technology Officer

by Samantha Searle  |  November 25, 2019

Are you a newly appointed CTO? Have you recently promoted someone into a CTO role? Or perhaps hired someone externally to be accountable for overseeing the use of technology in...

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Personalized Marketing in the Age of Weaponized Data

by Andrew Frank  |  April 2, 2018

The pace of events unfolding in the volatile world of data-driven marketing and privacy has outstripped the market’s ability to process them. Last week’s Adobe Summit in Las Vegas, a...

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The Economist this week: On Start-ups, disruption, and the cost of a new ideas

by Andrew White  |  October 9, 2017

  There were some interesting articles in this week's Economist (Sept 30-Oct 6) that warranted special attention. Entrepreneurship in America: Gazelles in the heartland. The article first sets the stage...

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Disney Bets on the Value of Information over the Value of Channel

by Andrew White  |  August 10, 2017

I was so moved at yesterday's news from Disney that the company plans to pull its content from Netflix in order prime its own digital channel.  I emailed our data...

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AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

by Andrew Frank  |  July 21, 2017

Gartner’s 2017 Hype Cycle for Marketing and Advertising is out (subscription required) and, predictably, AI for Marketing has appeared as a new dot making a rapid ascent toward the Peak...

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Are Robots Taking Over Marketing?

by Andrew Frank  |  March 2, 2017

You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending (subscribers can read The State of Marketing 2016: What Gartner for Marketing Leaders'...

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Verizon and AOL: What It Means for Marketers

by Andrew Frank  |  May 12, 2015

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly,...

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It’s not the analytic that counts – its what you do after you perceive the impact

by Andrew White  |  September 17, 2014

There was an awesome article in The Economist, US print edition, September 6-12th, 2014, entitled Free Exchange: Pardon the Disruption. The article sub title suggests that organization inflexibility is usually...

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Wow-Worthy Robots

by Andrew Frank  |  August 13, 2014

Any sci-fi buff will tell you that robot uprising is about the most popular trope in the genre: The Matrix, Terminator, Battlestar Galactica...clearly the theme has legs. As the Internet...

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As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

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