
In a Nascent Market, the Buyer Can't Even Tell You What They Want
by Craig Roth | October 22, 2019
The current cloud-based collaboration market is still emerging despite its long history. I'd even go so far as to say it is "nascent". To understand why I would classify it as ...

Do Older Workers Have High Digital Dexterity?
by Craig Roth | July 11, 2019
Today I want to walk through one of the more interesting findings from my digital dexterity index (DDI) research. While aggregating an index of six questions from a larger survey...

Digital Dexterity Means Succeeding When Introducing New and Better Ways of Working
by Craig Roth | June 11, 2019
A digitally dexterous organization is one that can succeed when introducing new and better ways of working. In all this talk about digital dexterity and how to increase it, sometimes...

Top Five Messaging Mistakes for Vendors of Innovative Digital Workplace Solutions
by Craig Roth | November 6, 2018
What is it about new ways of work that brings back old messaging mistakes? Product marketers learned long ago that you need to be specific about what you are actually...

Letter from Microsoft Ignite 2018 (Part II)
by Craig Roth | October 1, 2018
As I mentioned in my first posting about Microsoft Ignite 2018, in my view the conference this year wasn’t about major releases as much as it was about showing progress...

Letter from Microsoft Ignite 2018
by Craig Roth | September 28, 2018
Microsoft Ignite just ended in Orlando. Microsoft CEO Satya Nadella said “computing is not just about the technology industry, it’s about the entire world” and it felt like the entire...

Letter from Google Next '18
by Craig Roth | July 27, 2018
Google Next - Google's cloud conference - took place in San Francisco this week. Production values were high, with lots of slick videos and a clever stage where speakers appeared...

Surprise? "Work Anywhere" is Not So Appealing in Dense Countries
by Craig Roth | July 18, 2018
"Work anywhere", as the term goes, is a core component of the new vision of work since it allows for more fluid teams, geographic expansion, improves employee choice, may increase...

Microsoft Nudges You Towards Productivity
by Craig Roth | July 17, 2018
Microsoft announced Workplace Analytics solutions and MyAnalytics nudges on Thursday to "put individuals and teams at the center of change." Briefly, Workplace Analytics takes usage data from O365 to aggregate...

Can Digital Transformation Be Forced Onto Workers?
by Craig Roth | July 5, 2018
Let me begin by saying no business leader or technology provider has ever asked me this question. But I have recently been involved in two surveys related to digital transformation...