Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!

by sholbert  |  September 18, 2019

VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...

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Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

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Beer and Cookies

by Andrew Frank  |  August 27, 2019

One hundred years ago, the United States was besieged with social problems. Political corruption, public violence, and rampant addiction weighed upon the populace. Many saw a solution in the growing...

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Marketing Ops: A New Spin on Process Refinement

by cjones  |  August 22, 2019

At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...

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Comments: 1

Marketing Ops: When Everyone is Responsible, No One Is

by Sally Witzky  |  August 20, 2019

As Gartner for Marketing analysts, we speak with many executive marketers and CMOs across multiple industries.  Marketing leaders don't have visibility into their team's work and can't easily prioritize or...

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Building Brand Trust by Following Through for Your Customers

by cjones  |  August 16, 2019

Envision this scenario:   You are leading the charge for brand marketing strategy at a relatively new company.  For starters, you should be proud to be in such a dynamic...

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Measuring Loyalty: Attitude versus Behavior

by Augie Ray  |  August 4, 2019

Customer experience (CX) leaders are called upon to lift customer loyalty, which, of course, means they have to measure loyalty. There are two broad ways to measure customer loyalty: Attitudinal...

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Website Content Versus Website Content Marketing

by Laurel Erickson  |  July 25, 2019

Websites are the largest piece of owned content under a brand's full control, but website content as a whole is seldom given the strategic design consideration that content marketers give...

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Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

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Comments: 4

Scaling Account Growth Strategies to the Small Business Market

by Kristina LaRocca-Cerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

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