Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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Employee Experience: The Key to CX Success

by Cassandra Nordlund  |  March 27, 2019

“PC load letter? What does THAT mean?” This is a favorite line from a classic 1999 comedy film Office Space, where an employee attempts to print a document only to...

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Building An Impactful Insights Department For 2020

by Karen Combs  |  March 27, 2019

When I started working with market research departments in 2003 our departments were the primary source for valid, reliable customer information within our organizations. Our goal was to fulfill a...

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Create Video that Resonates with Consumers (and Might Actually Go Viral)

by Nicole Greene  |  March 26, 2019

Eighty-five percent of Americans watch digital video content, and they’re watching it across devices and platforms, according to a recent Google Consumer survey. Marketers understand the storytelling power of visual...

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The Benefits (and Limits) of Relative Measurements in Marketing

by Jason Mcnellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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Fuel Your Personalization Engine with Helpful Content

by Rick Lafond  |  March 7, 2019

One of the top concerns among marketers when adopting personalization is that the consumer might consider the brand’s communication ‘creepy’.  This is a well-founded cause for apprehension, given Gartner research...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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Tidy Up Your Content House

by Nicole Greene  |  March 5, 2019

What brings you joy? Content audits should. Content audits are fundamental to any successful content marketing team. Only 40% of marketers are pleased with the quality of their content. Yet...

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Does Your Marketing Budget Spark Joy (With Your CFO)?

by Ewan Mcintyre  |  February 28, 2019

As a marketer, I think it’s important to be an avid consumer. How can you understand the buyer journey without experiencing it? That’s how I justify my love of stuff....

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