Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Using Insights to Drive B2B Personalization

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as...

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Can Marketers deliver B2B Personalization at Scale?

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’...

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They Say Bigger is Better… But Actually… Attól Függ

by Clare Dietz  |  June 7, 2019

  Back in the day, when I worked at Ogilvy (WPP), a huge selling point we pitched to new clients and reiterated to existing clients was how we could service...

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Life-or-Death Customer Experience

by Augie Ray  |  June 3, 2019

The other day, I was talking to a peer about customer experience (CX), and she said, "It's not as if we're curing cancer here." We're not, but there are countless...

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Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

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Convincing Leaders to Augment Analytics Teams With Advanced Data Skills

by James Meyers  |  May 9, 2019

For those of you with only 30 seconds to read... TL;DR: Leverage your stakeholders’ unfulfilled needs as the core of your business case for adding more sophisticated analytics personnel. Pledge to...

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Marketing Maturity: Doing More With Less

by Michael Mccune  |  April 26, 2019

How can marketing teams agree to stop doing something in order to free up resources (dollars, time, cognitive load) to do something new. Marketing Maturity Marketing “Maturity” is of those...

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Gartner’s Magic Quadrant for Multichannel Marketing Hubs: What You Need to Know Now

by Noah Elkin  |  April 24, 2019

Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals, and...

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For Gen Z employees, Customer Centricity is a given

by Hillary Plank  |  April 5, 2019

If you’ve hired a recent college graduate in the last year or two, you might be surprised to learn that you’ve hired a member of a new generation: Gen Z....

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