Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Gartner’s Magic Quadrant for Multichannel Marketing Hubs: What You Need to Know Now

by Noah Elkin  |  April 24, 2019

Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals, and...

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For Gen Z employees, Customer Centricity is a given

by Hillary Plank  |  April 5, 2019

If you’ve hired a recent college graduate in the last year or two, you might be surprised to learn that you’ve hired a member of a new generation: Gen Z....

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Gartner's Magic Quadrant for Content Marketing Platforms: What You Need to Know Now

by Nicole Greene  |  April 3, 2019

Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content. As audiences demand relevant and personalized content from...

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Unofficial Craft Beer Guide to Marketing Symposium Xpo 2019

by Benjamin Bloom  |  April 2, 2019

Your bags are packed, you’re ready to go.  You’ve downloaded the Gartner Events app [iOS and Android] and created your own agenda with presentations from your favorite analysts.  Perhaps you’ll...

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One Powerful Tip to Improve Every Business Strategy

by Augie Ray  |  March 29, 2019

I generally hate blog posts and articles that suggest there is a single trick, hack or tip that can change your world. (I swear if I see one more headline...

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Employee Experience: The Key to CX Success

by Cassandra Nordlund  |  March 27, 2019

“PC load letter? What does THAT mean?” This is a favorite line from a classic 1999 comedy film Office Space, where an employee attempts to print a document only to...

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Building An Impactful Insights Department For 2020

by Karen Combs  |  March 27, 2019

When I started working with market research departments in 2003 our departments were the primary source for valid, reliable customer information within our organizations. Our goal was to fulfill a...

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Create Video that Resonates with Consumers (and Might Actually Go Viral)

by Nicole Greene  |  March 26, 2019

Eighty-five percent of Americans watch digital video content, and they’re watching it across devices and platforms, according to a recent Google Consumer survey. Marketers understand the storytelling power of visual...

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The Benefits (and Limits) of Relative Measurements in Marketing

by Jason Mcnellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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