Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The What, Where, and How of Customer Personas

by Kristina LaRocca-Cerrone  |  November 11, 2019

Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to. Mediocre marketing...

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Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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You’re likely investing a lot in marketing analytics, but are you getting the right insights?

by Jason McNellis  |  November 5, 2019

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....

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Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Measuring Marketing Effectiveness in light of CCPA

by Frances Russell  |  October 25, 2019

Alas, we’ve arrived. White bed sheets adorn the trees in your neighbor’s yard, candy corn lines the shelves of your local supermarket, and you’re working up excuses to indulge in...

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Is the Customer the Subject or the Object of Your Customer Experience Efforts?

by Augie Ray  |  October 21, 2019

I often see customer experience (CX) programs that connect point A directly to point B, equating the actions the brand does to the value it derives from those actions. A...

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What Is “Reasonable” Privacy?

by Andrew Frank  |  September 19, 2019

If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the...

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Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!

by sholbert  |  September 18, 2019

VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...

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Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

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Beer and Cookies

by Andrew Frank  |  August 27, 2019

One hundred years ago, the United States was besieged with social problems. Political corruption, public violence, and rampant addiction weighed upon the populace. Many saw a solution in the growing...

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