Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Marketing Ops: A New Spin on Process Refinement

by Camden Jones  |  August 22, 2019

At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...

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Marketing Ops: When Everyone is Responsible, No One Is

by Sally Witzky  |  August 20, 2019

As Gartner for Marketing analysts, we speak with many executive marketers and CMOs across multiple industries.  Marketing leaders don't have visibility into their team's work and can't easily prioritize or...

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Building Brand Trust by Following Through for Your Customers

by Camden Jones  |  August 16, 2019

Envision this scenario:   You are leading the charge for brand marketing strategy at a relatively new company.  For starters, you should be proud to be in such a dynamic...

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Measuring Loyalty: Attitude versus Behavior

by Augie Ray  |  August 4, 2019

Customer experience (CX) leaders are called upon to lift customer loyalty, which, of course, means they have to measure loyalty. There are two broad ways to measure customer loyalty: Attitudinal...

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Website Content Versus Website Content Marketing

by Laurel Erickson  |  July 25, 2019

Websites are the largest piece of owned content under a brand's full control, but website content as a whole is seldom given the strategic design consideration that content marketers give...

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Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

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Scaling Account Growth Strategies to the Small Business Market

by Kristina Laroccacerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

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Walking wallets – objectifying customers in a digital world

by Mark Mcdonald  |  June 23, 2019

Customers are critical to digital success.  They are not only the source of revenue but also the source of future insight and innovation.  Yet many digital strategists view customers as...

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Using Insights to Drive B2B Personalization

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as...

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Can Marketers deliver B2B Personalization at Scale?

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’...

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