Who's Blogging
- Marty Resnick
- Craig Roth
- Paul Saunders
- Andrew Lerner
- Lydia Leong
- Christy Uher Ferguson
- Jitendra Subramanyam
- Dave Egloff
- Augie Ray
- Deacon D.K. Wan
- Manjunath Bhat
- Chris Ross
- Carlos Guerrero
- Deborah Wilson
- Rene Buest
- Barika Pace
- Jennifer Dalipi
- Jeffrey Hewitt
- May Keffer
- Andrew White
- Siddharth Shetty
- Halle Feuerman
- Bill Ray
- Akif Khan
- Daniel Sanchez Reina
- Mike Wonham
- Frank Buytendijk
- Fabio Chesini
- Tony Iams
- Frances Russell
- Sally Witzky
- Allegra Ubbes
- Simon Jacobson
- Avivah Litan
- Pete Shoard
- Robert Hetu
- Stephen White
- Clifton Gilley
- Bob Gill
- Bart Willemsen
- Vivek Swaminathan
- Tim Barlow
- Don Scheibenreif
- John A. Wheeler
- Claire Tassin
- Jessica Ekholm
- Noah Elkin
- Colin Reid
- Jason Wong
- Anthony J. Bradley
There is a gap in how you measure martech
by Colin Reid | May 28, 2020
Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....
Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders
by Noah Elkin | May 27, 2020
Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...
How Marketing Operations Leaders Can Help Organizations Pivot to Digital Execution
by Kristina LaRocca-Cerrone | May 21, 2020
Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organizations migrate to the new...
Comments: 1
Are Your B2B Digital Marketing Efforts Stalled at the Starting Line?
by Michael McCune | May 20, 2020
The key to any good collaboration across a B2B commercial organization is the ability of Marketers to impact how Sellers spend their time. Most B2B marketers I interact with allocate...
Re-establish Organizational Trust in Predictive Models
by Joseph Enever | April 15, 2020
Photo by Franki Chamaki on Unsplash Coronavirus upended marketing’s predictive models. Beyond that, there’s an additional issue: how do you manage to rebuild your colleagues’ trust in them? Because a...
Marketing to Small Business Owners During (and After) COVID 19
by Kristina LaRocca-Cerrone | April 6, 2020
Small business owners have been enormously adversely affected by COVID 19: many have been forced to shut their doors, to furlough or lay off employees, and even with the introduction...
Comments: 1
Unprecedented times + machine learning = poor experiences?
by Jason McNellis | April 3, 2020
As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...
Optimizing for Digital Commerce Means Optimizing for Customer Confidence
by Kristina LaRocca-Cerrone | March 25, 2020
Digital commerce is the design, and execution, of marketing activities that make it possible for customers and prospects to successfully research, evaluate, and purchase products online. And in the weeks...
How Marketing Leaders Should Use Mobile in Uncertain Times
by Mike McGuire | March 25, 2020
Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time. But we need to...
Marketers Deploy Customer Listening During COVID-19 Pandemic
by Augie Ray | March 24, 2020
On Thursday, I participated on a Gartner for Marketers Research Connections webinar on the topic of "Marketing in Uncertainty." We asked clients where they are turning for rapid information about consumers' changing...
Comments: 2
