Who's Blogging
- Debbie Wilson
- Augusto Barros
- Hank Barnes
- Mark Mcdonald
- Scot Kim
- Andrew White
- Avivah Litan
- Daniel Sanchezreina
- Eric Schmitt
- Jason Wong
- Dave Egloff
- Chris Ross
- Rene Buest
- Frank Buytendijk
- Augie Ray
- Jitendra Subramanyam
- Jim Hare
- Michael Mccune
- Tim Barlow
- Manjunath Bhat
- Marko Sillanpaa
- Mike Mcguire
- Mark Raskino
- Claire Tassin
- Lane Severson
- Bill Ray
- Andrew Frank
- Sean Holbert
- John Wheeler
- Marty Resnick
- Anna Maria
- Charles Golvin
- Benjamin Bloom
- Vivek Swaminathan
- Michael Woodbridge
- Annette Zimmermann
- Deacon Wan
- Mike Wonham
- Don Scheibenreif
- Steve Rietberg
- Alex Gash
- Lizzy Foo
- Camden Jones
- Aparajita Mazumdar
- Jane Anne
- Sally Witzky
- David Furlonger
- Christophe Uzureau
- Mark Atwood
- Clare Dietz
What Is “Reasonable” Privacy?
by Andrew Frank | September 19, 2019
If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the...
Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!
by Sean Holbert | September 18, 2019
VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...
Going Direct? Got Tools?
by Charles Golvin | September 12, 2019
I bought a wrench.
I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...
Beer and Cookies
by Andrew Frank | August 27, 2019
One hundred years ago, the United States was besieged with social problems. Political corruption, public violence, and rampant addiction weighed upon the populace. Many saw a solution in the growing...
Marketing Ops: A New Spin on Process Refinement
by Camden Jones | August 22, 2019
At Gartner for Marketing, we help identify the key challenges marketing leaders face and recommendations to address them. Refining standardized processes through frameworks alongside trial & error is how marketing...
Marketing Ops: When Everyone is Responsible, No One Is
by Sally Witzky | August 20, 2019
As Gartner for Marketing analysts, we speak with many executive marketers and CMOs across multiple industries. Marketing leaders don't have visibility into their team's work and can't easily prioritize or...
Building Brand Trust by Following Through for Your Customers
by Camden Jones | August 16, 2019
Envision this scenario:
You are leading the charge for brand marketing strategy at a relatively new company. For starters, you should be proud to be in such a dynamic...
Measuring Loyalty: Attitude versus Behavior
by Augie Ray | August 4, 2019
Customer experience (CX) leaders are called upon to lift customer loyalty, which, of course, means they have to measure loyalty. There are two broad ways to measure customer loyalty: Attitudinal...
Website Content Versus Website Content Marketing
by Laurel Erickson | July 25, 2019
Websites are the largest piece of owned content under a brand's full control, but website content as a whole is seldom given the strategic design consideration that content marketers give...
Why Customers Leave - and What to Do
by Frances Russell | July 9, 2019
Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...
