Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

There is a gap in how you measure martech

by Colin Reid  |  May 28, 2020

Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be....

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Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs: Key Takeaways for Digital Marketing Leaders

by Noah Elkin  |  May 27, 2020

Multichannel marketing aims to build relationships between brands and customers through relevant, connected engagements with targeted audiences. Success depends on generating and applying data-driven insights into customer behaviors and interests,...

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How Marketing Operations Leaders Can Help Organizations Pivot to Digital Execution

by Kristina LaRocca-Cerrone  |  May 21, 2020

Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organizations migrate to the new...

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Are Your B2B Digital Marketing Efforts Stalled at the Starting Line?

by Michael McCune  |  May 20, 2020

The key to any good collaboration across a B2B commercial organization is the ability of Marketers to impact how Sellers spend their time. Most B2B marketers I interact with allocate...

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Re-establish Organizational Trust in Predictive Models

by Joseph Enever  |  April 15, 2020

Photo by Franki Chamaki on Unsplash Coronavirus upended marketing’s predictive models. Beyond that, there’s an additional issue: how do you manage to rebuild your colleagues’ trust in them?  Because a...

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Marketing to Small Business Owners During (and After) COVID 19

by Kristina LaRocca-Cerrone  |  April 6, 2020

Small business owners have been enormously adversely affected by COVID 19: many have been forced to shut their doors, to furlough or lay off employees, and even with the introduction...

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Unprecedented times + machine learning = poor experiences?

by Jason McNellis  |  April 3, 2020

As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...

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Optimizing for Digital Commerce Means Optimizing for Customer Confidence

by Kristina LaRocca-Cerrone  |  March 25, 2020

Digital commerce is the design, and execution, of marketing activities that make it possible for customers and prospects to successfully research, evaluate, and purchase products online. And in the weeks...

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How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Marketers Deploy Customer Listening During COVID-19 Pandemic

by Augie Ray  |  March 24, 2020

On Thursday, I participated on a Gartner for Marketers Research Connections webinar on the topic of "Marketing in Uncertainty."  We asked clients where they are turning for rapid information about consumers' changing...

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