Who's Blogging
- Chris Ross
- Debbie Wilson
- Andrew White
- Andrew Lerner
- Augie Ray
- Avivah Litan
- Marco Meinardi
- Craig Roth
- Benjamin Bloom
- Dave Egloff
- Rajesh Kandaswamy
- Hank Barnes
- Robert Hetu
- Lizzy Foo
- Daniel Sanchezreina
- Mark Mcdonald
- Vivek Swaminathan
- John Wheeler
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- Bill Ray
- Nicole Greene
- Tony Iams
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- Scot Kim
- Mark Diodati
- Julian Poulter
- Jane Anne
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- Cassandra Nordlund
- Olive Huang
- Leah Reidy
- Sally Witzky
- Anthony Bradley
- Steve Rietberg
- Marty Resnick
- Stephen White
- Kristina Laroccacerrone
- Ray Pun
- Jennifer Polk
- Emily Moquin
- Jason Mcnellis
- Jay Wilson
- Rick Franzosa
- Frances Russell
- Augusto Barros
- Jason Wong
- Marko Sillanpaa
- David Furlonger
- Christophe Uzureau
Three Things To Know About 2020 Customer Experience Trends
by Augie Ray | December 12, 2019
Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about...
In-House Agency Marketers Learn Partnership
by Sally Witzky | November 20, 2019
Many brands have established in-house agencies and continue to produce more work in-house. In Gartner's 2019 Marketing Operational Survey*, 63% of respondents shifted some work from external agencies to internal...
The What, Where, and How of Customer Personas
by Kristina Laroccacerrone | November 11, 2019
Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to.
Mediocre marketing...
Is Consumer Trust the Foundation of Everything?
by Jennifer Polk | November 7, 2019
Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...
You’re likely investing a lot in marketing analytics, but are you getting the right insights?
by Jason Mcnellis | November 5, 2019
In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....
Defend Your Brand in the Era of Fake News
by Jay Wilson | November 4, 2019
With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...
Measuring Marketing Effectiveness in light of CCPA
by Frances Russell | October 25, 2019
Alas, we’ve arrived. White bed sheets adorn the trees in your neighbor’s yard, candy corn lines the shelves of your local supermarket, and you’re working up excuses to indulge in...
Is the Customer the Subject or the Object of Your Customer Experience Efforts?
by Augie Ray | October 21, 2019
I often see customer experience (CX) programs that connect point A directly to point B, equating the actions the brand does to the value it derives from those actions. A...
What Is “Reasonable” Privacy?
by Andrew Frank | September 19, 2019
If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the...
Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!
by Sean Holbert | September 18, 2019
VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...
