Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Is it time for a fresh start?

by Jennifer Polk  |  January 17, 2018

There used to be a sense of pride and accomplishment that came with saying your brand was 100, 50 or even 25 years old. Now touting those milestones runs afoul of...

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Ad Tech Undertones: A Conversation with Eric Franchi

by Martin Kihn  |  January 17, 2018

Eric Franchi may be the best-developed investor in ad tech – and not just because he's mastered the intricacies of competitive weight lifting. Co-founder and ex-domo of the ad network-turned-creative...

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Feed your business - not the Newsfeed

by Benjamin Bloom  |  January 15, 2018

Yet Another Algorithm Change? Marketers with a significant investment in Facebook advertising, and publishers who seek to monetize traffic from Facebook, are reeling from the latest jolt: on January 11,...

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Solving the Distributed Social Marketing Dilemma

by Jennifer Polk  |  January 12, 2018

92 By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their...

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Our Hellish Voice-Activated Future

by Augie Ray  |  January 10, 2018

I see a lot of marketers getting excited about voice tech. Let's stop for a moment to recall how marketers excited about email and social media behaved, flooding your inbox...

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Storage Full - is it Badvertising or just out of context?

by Benjamin Bloom  |  January 5, 2018

My wife pulled me aside during the holiday break. "Ben, I think my phone might have been hacked." "That doesn't sound good.  What do you mean?" "Well, when Sydney [our 3-year-old daughter] is...

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Marketing Measurement Bootcamp

by Lizzy Foo  |  January 4, 2018

Six months ago, I got the urge to try something new at the gym and enrolled in a twice-weekly strength training class. Part of me did it for the obvious...

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The Marketing Clouds: A Journey Into 2018

by Martin Kihn  |  January 4, 2018

We've looked at marketing clouds from both sides now, up and down – and still, somehow, it's their illusions that we recall. Do we really know marketing clouds at all?...

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10 Lessons Marketers Can Learn from the Circus

by Jennifer Polk  |  January 2, 2018

Over the holidays, my family and I saw The Greatest Showman, the story of the legendary P.T. Barnum, the founding of what would become Barnum & Bailey’s circus—which most would...

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Wait..Did You Call Me A Fat T Marketer?

by Simon Yates  |  December 27, 2017

Are you a Fat T marketer? Don't be offended by the question. Its a compliment not an insult. Modern marketing organizations are embracing Agile. The model that originated in the world...

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