Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

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Predictive Analytics: What’s the Probability You’ll Sink or Swim?

by Anna Maria  |  May 9, 2019

The use of predictive analytics is a hallmark of the most advanced marketing analytics teams. In Gartner’s 2018 Marketing Data and Analytics Survey, we asked marketing analytics leaders: “Which of...

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Convincing Leaders to Augment Analytics Teams With Advanced Data Skills

by James Meyers  |  May 9, 2019

For those of you with only 30 seconds to read... TL;DR: Leverage your stakeholders’ unfulfilled needs as the core of your business case for adding more sophisticated analytics personnel. Pledge to...

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Marketing Maturity: Doing More With Less

by Michael Mccune  |  April 26, 2019

How can marketing teams agree to stop doing something in order to free up resources (dollars, time, cognitive load) to do something new. Marketing Maturity Marketing “Maturity” is of those...

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Gartner’s Magic Quadrant for Multichannel Marketing Hubs: What You Need to Know Now

by Noah Elkin  |  April 24, 2019

Multichannel marketing builds relationships by responding to expressed and implied customer needs through relevant, connected engagements to targeted audiences. Success requires data-driven insights into customer behaviors and interests, goals, and...

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Can 3D Printer Manufacturers Adapt to the Changing Marketplace?

by Pete Basiliere  |  April 17, 2019

Gartner L2 research finds that marketing leaders at B2B manufacturing firms must focus on using digital to attract and move customers to the point of sale. The findings are especially relevant...

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For Gen Z employees, Customer Centricity is a given

by Hillary Plank  |  April 5, 2019

If you’ve hired a recent college graduate in the last year or two, you might be surprised to learn that you’ve hired a member of a new generation: Gen Z....

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Gartner's Magic Quadrant for Content Marketing Platforms: What You Need to Know Now

by Nicole Greene  |  April 3, 2019

Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content. As audiences demand relevant and personalized content from...

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Unofficial Craft Beer Guide to Marketing Symposium Xpo 2019

by Benjamin Bloom  |  April 2, 2019

Your bags are packed, you’re ready to go.  You’ve downloaded the Gartner Events app [iOS and Android] and created your own agenda with presentations from your favorite analysts.  Perhaps you’ll...

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