Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Organizational Design Essentials: Part Five, Developing Your Team

by Marc Brown  |  November 30, 2018

Marketings success is primarily dictated by your team and partners ability to apply their capabilities against marketing objectives.  Therefore, regardless of your organizational design, developing and building a responsive, relevant...

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Martech Budgets Climb, But Are CMOs Prepared?

by Anna Maria  |  November 29, 2018

The average marketing technology budget represents 29% of the total marketing budget, according to Gartner’s CMO Spend Survey published last month. This is a significant increase over 2017 when survey...

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Strategic Clarity: The Key to Navigating the Next Stage of Martech Evolution

by Benjamin Bloom  |  November 28, 2018

Digital transformation has been on the minds of many marketing technology leaders, who seek to change core business processes and support new ones with more agile technology approaches.  Yet as...

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Breaking up With a Brand You Love is Harder Than it Sounds

by Bryan Yeager  |  November 21, 2018

Until recently, I don’t think I would have considered myself to be emotionally attached to brands. But something happened this summer that changed my perspective: I stopped using a service...

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The Customer Experience Difference: Are Customers Loyal to Your Brand or Your Loyalty Program?

by Augie Ray  |  November 20, 2018

Brands do not (and should not) improve customer experience (CX) simply because it feels right to have happier customers. The reason to invest in CX is to deliver more loyal...

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Organizational Design Essentials: Part Three, Finding Your 'Future-State' Structure

by Marc Brown  |  November 13, 2018

Finding your future-state model is more than getting your boxes and lines redrawn. Organizational design starts with an in-depth analysis and understanding of the current 'as-is' organization. You must review your current marketing strategy and...

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Organizational Design Essentials: Part Two, Change Management

by Marc Brown  |  November 5, 2018

As I noted in 'Organizational Design Essential's: Part One, The Approach,' it is often necessary to make strategic changes in organizations to realign the team to a new mandate or to...

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Organizational Design Essentials: Part One, The Approach

by Marc Brown  |  November 2, 2018

I have written many blogs, conducted numerous inquiries, and published research on organizational design. It's arguably one of the hottest topics that marketing leaders are looking for answers, admittedly not as hyped as AI,...

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