Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Marketing Clouds’ Mars Shot to Total Marketing Measurement

by Lizzy Foo  |  July 18, 2018

Marketing measurement just isn’t measuring up. As the old saying goes, if we’ve put a robot on Mars, why can’t we figure out whether or not our marketing investments are...

Read more »

Centralized versus Decentralized: Marketing’s Ongoing Debate

by Marc Brown  |  July 17, 2018

Marketing leaders face an ongoing dilemma regarding the creation of the 'optimal' marketing team structure. Centralizing or decentralizing marketing has been under debate for years. But as marketers face ever-increasing pressure...

Read more »

How Marketing Can Help Improve Sales Efficiency?

by Marc Brown  |  July 13, 2018

You might be asking yourself why would marketing be focused on sales efficiency? Isn’t this something that sales management and sales should be worrying about – analyzing and developing improvement...

Read more »

Don't Succumb to AI Fatigue

by Mike Mcguire  |  July 12, 2018

If you're like me, you, as a marketer, might be suffering from AIFS -- artificial intelligence fatigue syndrome.  Here's what led to my self-diagnosis. Recently, a friend of mine who...

Read more »

CMO Management Considerations for Remote Staff

by Marc Brown  |  July 9, 2018

Remote work is on the rise across the board, and for a good reason. Remote workers provide employers and marketing leaders with a number of benefits, the biggest of which,...

Read more »

Agile Marketing is FASTER…right?

by Marc Brown  |  July 6, 2018

The benefits of Agile Marketing, transformative digital marketing organization designs and workflows are a growing topic du jour. Agile marketing is buzzing, and as a result, it is one of the...

Read more »

Cool Vendors in Digital Advertising and Marketing

by Anna Maria  |  July 5, 2018

Marketing leaders face multi-faceted challenges in executing their advertising and marketing programs. These challenges include these areas: Advertising: Marketers find their ability to collect and trust data under increasing threat....

Read more »

The Post-GDPR Polarized Privacy Personalization Paradox Blues

by Andrew Frank  |  July 5, 2018

Whatever good or ill may come from the GDPR, one thing is clear: it has focused marketing’s collective mind on issues of privacy and control in data-driven marketing. While vendors...

Read more »

Fuel Your High Value Marketing Team by Thinking Differently

by Marc Brown  |  July 3, 2018

It’s no secret that modern marketing organizations must quickly adapt to change, possess a wide array of digital marketing skills and, above all else, deliver results. But, in the face...

Read more »

B2B Marketers: Should you be Blogging or Vlogging?

by Marc Brown  |  June 27, 2018

As I mentioned in “Exploring New Marketing Mediums to Drive Better Engagement”, marketers need to explore and evaluate new ways of engaging their targeted audience. But, for B2B marketers, should...

Read more »