Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Long and Winding Road to Real-Time Marketing

by Noah Elkin  |  November 18, 2017

"The long and winding road That leads to your door Will never disappear I've seen that road before It always leads me here Lead me to your door." Marketers' relationship...

Read more »

User Research: Marketing's Workhorse

by Anna Maria  |  November 16, 2017

Marketing leaders have many tools and approaches to understand users and improve customer experiences. One unsung hero is user research, a catch-all label for varied activities such as surveys, task-based...

Read more »

CMO Spend Survey 2017-2018: Spotlight on Marketing Analytics

by Anna Maria  |  November 13, 2017

According to Gartner’s annual CMO Spend Survey, marketing analytics investments is the single biggest area of spend, representing 9.2% of budget in 2017. But as my colleague, research director Ewan...

Read more »

"Hot Dog Or Not?": Don't Fear the A.I.

by Martin Kihn  |  November 10, 2017

Let's admit that A.I. and related topics are quite the soup of the moment. Here's a glimpse at Google Trends over the past couple of years: And Gartner's most recent...

Read more »

Monetizing and Innovating with Information: The Art of the Possible

by Doug Laney  |  November 5, 2017

If yours is like most organizations, it’s buried in big data, much of it latent and languishing, incurring more cost than economic value. So how do you tip the scales...

Read more »

How to Build Better B2B Demand Generation

by Stephen Wellman  |  November 3, 2017

Business-to-business (B2B) marketing leaders are under the gun to grow revenue. Rather than focusing on growing business from existing accounts, however, many B2B marketers focus on attracting new prospects. B2B...

Read more »

What is Customer Experience?

by Augie Ray  |  November 1, 2017

In the two years I've been at Gartner, I've had hundreds of calls and meetings with clients about customer experience (CX), and I am regularly struck with how misunderstood it...

Read more »

Ask Five Questions Before You Innovate

by Jennifer Polk  |  October 27, 2017

Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...

Read more »

Marketing Spending Recedes As CMOs Are Challenged To Deliver Results

by Ewan Mcintyre  |  October 19, 2017

Throughout the year Gartner for Marketing Leaders publishes a range of primary research, looking at marketing’s strategy, how it’s organized and resourced, the channels favored by marketers, and the scope...

Read more »

Ad Tech's 'Godfather': Dr. Boris Speaks

by Martin Kihn  |  October 18, 2017

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA...

Read more »