Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Unprecedented times + machine learning = poor experiences?

by Jason McNellis  |  April 3, 2020

As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...

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Optimizing for Digital Commerce Means Optimizing for Customer Confidence

by Kristina LaRocca-Cerrone  |  March 25, 2020

Digital commerce is the design, and execution, of marketing activities that make it possible for customers and prospects to successfully research, evaluate, and purchase products online. And in the weeks...

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How Marketing Leaders Should Use Mobile in Uncertain Times

by Mike McGuire  |  March 25, 2020

Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time.  But we need to...

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Marketers Deploy Customer Listening During COVID-19 Pandemic

by Augie Ray  |  March 24, 2020

On Thursday, I participated on a Gartner for Marketers Research Connections webinar on the topic of "Marketing in Uncertainty."  We asked clients where they are turning for rapid information about consumers' changing...

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COVID-19 and the Rise Of Intermediate-Term Business and Marketing Planning in 2020

by Augie Ray  |  March 22, 2020

Phrases like "medium-term" and "intermediate-term" have been lost from our business lexicon, it seems. According to Google Trends, searches for these keyphrases have declined 50% or more in the past...

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Changing times require you to change the message. Here’s how to deliver that with no one in the office

by Colin Reid  |  March 22, 2020

Over the weekend as I watched an advertisement for an Irish brewery promote the importance of following government social distancing guidelines. It was immediately followed by an ad for an...

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Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

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The Customer Experience Implications of the SARS-CoV-2 Coronavirus and COVID-19 Disease

by Augie Ray  |  February 24, 2020

The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600...

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Tailor Social Media Content by Getting to Know Platform Power Users

by Jack Mackinnon  |  February 12, 2020

Social Media is no monolith. The most popular social media platforms—Facebook, Instagram, Snapchat, and Twitter—offer vastly different functionality and features. Creating varied content across these core four is certainly a...

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Personalization Vendors Clamber to Course Correct

by Jennifer Polk  |  February 6, 2020

This week, software company Salesforce acquired CDP and personalization engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted...

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