Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Digital Dexterity for CMO's Marketing Team

by Sally Witzky  |  October 17, 2018

In a report recently issued by Gartner, findings show employees with high levels of digital dexterity are 3.3 times more likely to launch and complete digital initiatives quickly, and to...

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Ford Redirect Justifies In-House Agency Model

by Sally Witzky  |  October 15, 2018

Ever since Sheryl Connelly, Ford's futurist, came to speak at our local TEDxRVA in 2013, I've been a connoisseur of the Ford brand as well as Sheryl's annual consumer trend report, Looking...

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How to Create Effective ‘Remote' Marketing Teams

by Marc Brown  |  October 12, 2018

From 2012 to 2016, the number of people working remotely rose by 4%, and in the U.S. alone, 43% of workers spent some of their time working remotely. “Remote work”...

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Digital Transformation: No Pain, No Gain

by Augie Ray  |  October 5, 2018

Is there any business catchphrase more ubiquitous nowadays than "digital transformation"? Everyone craves the agility, innovation, relevance,  engagement, reputation, loyalty, and brand advocacy that digital transformation promises. But how many are willing...

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Mobile Owns the Lion’s Share of Digital Advertising

by Charles Golvin  |  October 4, 2018

Photo by Joshua Hoehne on Unsplash Hold the phone – mobile advertising has become the core of the digital advertising industry.   According to PWC’s 2017 IAB Internet Advertising report, mobile...

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Content Marketing Success Requires Forward Thinking

by Marc Brown  |  September 22, 2018

Content marketing leaders are seeking better ways to maximize their content marketings impact. And, no matter how creative, memorable, or popular your content may become, every piece you create and publish will ultimately...

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Understanding the Impact of Organizational Redesign

by Marc Brown  |  September 20, 2018

Organizational transformation, done well, can deliver significant improvements to team performance because it optimizes the alignment of the organization with its mission. This can improve customer experience, personalization, speed to service, staff morale...

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B2B Can't Slack on CX

by Laurel Erickson  |  September 18, 2018

Gartner’s Customer Experience in Marketing Survey found that the B2B marketers surveyed currently lag their B2C peers in CX, with only 61% reporting that they compete mostly or completely on the...

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Successful Marketing Personalization Requires Going Beyond Gimmicks

by Bryan Yeager  |  September 14, 2018

Throughout my career, I’ve had a front-row seat to witness the evolution of personalized marketing. I started my personalization journey in the world of print, which is traditionally thought of...

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