Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Speed, Courtesy of Vision

by Charles Golvin  |  January 9, 2020

Martech lessons from a grimpeur. My colleagues all know me as an avid cyclist (please don’t call me a MAMIL). They can’t very well forget, since multiple bikes comprise the backdrop...

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Three Things To Know About 2020 Customer Experience Trends

by Augie Ray  |  December 12, 2019

Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about...

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In-House Agency Marketers Learn Partnership

by Sally Witzky  |  November 20, 2019

Many brands have established in-house agencies and continue to produce more work in-house. In Gartner's 2019 Marketing Operational Survey*, 63% of respondents shifted some work from external agencies to internal...

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The What, Where, and How of Customer Personas

by Kristina Laroccacerrone  |  November 11, 2019

Marketing is all about good storytelling - and most marketers know this! The tricky part is understanding what the story is about, and who you're telling it to. Mediocre marketing...

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Is Consumer Trust the Foundation of Everything?

by Jennifer Polk  |  November 7, 2019

Efforts to target and optimize marketing and advertising have reached a fever pitch with 87% of B2C marketers deploying personalization tactics. At the same time, we see evidence consumers have...

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You’re likely investing a lot in marketing analytics, but are you getting the right insights?

by Jason Mcnellis  |  November 5, 2019

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....

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Defend Your Brand in the Era of Fake News

by Jay Wilson  |  November 4, 2019

With the U.S. election on the horizon for 2020, an ongoing impeachment inquiry, the U.K.’s snap election in mere weeks, and Twitter and Facebook grappling with political advertising policy, we’re...

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Measuring Marketing Effectiveness in light of CCPA

by Frances Russell  |  October 25, 2019

Alas, we’ve arrived. White bed sheets adorn the trees in your neighbor’s yard, candy corn lines the shelves of your local supermarket, and you’re working up excuses to indulge in...

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Is the Customer the Subject or the Object of Your Customer Experience Efforts?

by Augie Ray  |  October 21, 2019

I often see customer experience (CX) programs that connect point A directly to point B, equating the actions the brand does to the value it derives from those actions. A...

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What Is “Reasonable” Privacy?

by Andrew Frank  |  September 19, 2019

If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the...

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