Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

Read more »

Scaling Account Growth Strategies to the Small Business Market

by Kristina Laroccacerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

Read more »

Walking wallets – objectifying customers in a digital world

by Mark Mcdonald  |  June 23, 2019

Customers are critical to digital success.  They are not only the source of revenue but also the source of future insight and innovation.  Yet many digital strategists view customers as...

Read more »

Using Insights to Drive B2B Personalization

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as...

Read more »

Can Marketers deliver B2B Personalization at Scale?

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’...

Read more »

They Say Bigger is Better… But Actually… Attól Függ

by Clare Dietz  |  June 7, 2019

  Back in the day, when I worked at Ogilvy (WPP), a huge selling point we pitched to new clients and reiterated to existing clients was how we could service...

Read more »

Life-or-Death Customer Experience

by Augie Ray  |  June 3, 2019

The other day, I was talking to a peer about customer experience (CX), and she said, "It's not as if we're curing cancer here." We're not, but there are countless...

Read more »

Family and Friends Are Your Best Megaphone

by Melissa Minkow  |  May 21, 2019

Our 2018 Loyalty Survey revealed “recommending the brand” to be a primary way consumers define loyalty today. Considering how valuable Social Media can be, it’s no wonder CMOs are allocating...

Read more »

Convincing Leaders to Augment Analytics Teams With Advanced Data Skills

by James Meyers  |  May 9, 2019

For those of you with only 30 seconds to read... TL;DR: Leverage your stakeholders’ unfulfilled needs as the core of your business case for adding more sophisticated analytics personnel. Pledge to...

Read more »