Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Building Brand Trust by Following Through for Your Customers

by Camden Jones  |  August 16, 2019

Envision this scenario:   You are leading the charge for brand marketing strategy at a relatively new company.  For starters, you should be proud to be in such a dynamic...

Read more »

Measuring Loyalty: Attitude versus Behavior

by Augie Ray  |  August 4, 2019

Customer experience (CX) leaders are called upon to lift customer loyalty, which, of course, means they have to measure loyalty. There are two broad ways to measure customer loyalty: Attitudinal...

Read more »

Website Content Versus Website Content Marketing

by Laurel Erickson  |  July 25, 2019

Websites are the largest piece of owned content under a brand's full control, but website content as a whole is seldom given the strategic design consideration that content marketers give...

Read more »

Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

Read more »

Scaling Account Growth Strategies to the Small Business Market

by Kristina Laroccacerrone  |  June 25, 2019

With more and more B2B marketers and CMOs saying their organization is shifting focus to account growth, it's  no wonder Gartner analysts - myself included - are getting more questions...

Read more »

Walking wallets – objectifying customers in a digital world

by Mark Mcdonald  |  June 23, 2019

Customers are critical to digital success.  They are not only the source of revenue but also the source of future insight and innovation.  Yet many digital strategists view customers as...

Read more »

Using Insights to Drive B2B Personalization

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as...

Read more »

Can Marketers deliver B2B Personalization at Scale?

by Eleni Lee  |  June 20, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’...

Read more »

They Say Bigger is Better… But Actually… Attól Függ

by Clare Dietz  |  June 7, 2019

  Back in the day, when I worked at Ogilvy (WPP), a huge selling point we pitched to new clients and reiterated to existing clients was how we could service...

Read more »

Life-or-Death Customer Experience

by Augie Ray  |  June 3, 2019

The other day, I was talking to a peer about customer experience (CX), and she said, "It's not as if we're curing cancer here." We're not, but there are countless...

Read more »