Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Marketing's Essential Role in Sales Enablement

by Marc Brown  |  April 17, 2018

Are you one of the many companies striving to launch marketing campaigns, sales promotions, or products and not seeing the expected results? You are not alone. In this blog, I...

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CMO – the “C” Stands for Competence

by Ewan Mcintyre  |  April 13, 2018

Confessions of a Marketer I have a confession to make. We’re all friends here, so I hope you don’t mind me unburdening myself on such a public forum. OK, here...

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Cookies, Chaos and the Browser: Meet Lou Montulli

by Martin Kihn  |  April 6, 2018

The #2 aquatic-themed celebrity site on the Web in 1997 belonged to red-suited Baywatch babe Pamela Sue Anderson. The #1 site featured a live cam mounted on an SGI workstation...

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Alexander and the Terrible, Horrible, No Good Very Bad Customer Profile

by Benjamin Bloom  |  April 6, 2018

In her classic tale of unmet expectations, Judith Viorst gives us young Alexander and his terrible, horrible, no good, very bad day. As he endures 24-hours of purgatory running errands...

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Diversity and Gender Equality in the Agency-Client Relationship

by Jay Wilson  |  April 4, 2018

Clients who've read our recent Magic Quadrant for Global Digital Marketing Agencies have noted that we cited the need for marketers whose organizations make issues of diversity and gender equality a priority...

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Personalized Marketing in the Age of Weaponized Data

by Andrew Frank  |  April 2, 2018

The pace of events unfolding in the volatile world of data-driven marketing and privacy has outstripped the market’s ability to process them. Last week’s Adobe Summit in Las Vegas, a...

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Redesigning Your Website? Think WWMCW

by Mike Mcguire  |  March 29, 2018

Just as a Supreme Court justice once said about defining obscenity (“I know it when I see it…”), we know when we hit a website that was driven by marketers...

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Leadership's Essential Role in Customer Experience

by Augie Ray  |  March 27, 2018

Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working with our clients, one of the challenges we see is...

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How Does Advertising Work?

by Martin Kihn  |  March 26, 2018

Much of the screech about Cambridge Analytica, foreign actors and bots swaying elections via the medium of advertising seems to me naive. (And I'm not the only one.) Setting aside...

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What Does Mobile Marketing Maturity Mean?

by Charles Golvin  |  March 15, 2018

As a marketing vehicle, mobile is certainly no longer experimental nor even incipient. Most marketers would agree that the channel itself is mature. The marketers themselves exhibit a broad spectrum...

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