Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Why Marketers Put Digital Asset Management at the Center of Their Content Supply Chain

by Nicole Greene  |  January 21, 2019

Studies show that the average consumer is exposed to up to 10,000 brand messages a day. Marketers face an enormous task developing and delivering this creative content at global scale...

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Gillette and 3 Steps to Get More from Earned Media

by Frances Russell  |  January 17, 2019

Earlier this week, P&G released an ad to promote its brand, Gillette, which has used the slogan "the best a man can get" for several years in its advertising. The...

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Short-and-Sweet: Six-Second Video Ads Take Root

by Eric Schmitt  |  January 16, 2019

Advertising is a gamble. An advertiser pays for the chance to get a message through.  Video ads (sight, sound and motion messages) can increase the odds of effective communications. Especially...

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How to Start Your In-House Agency

by Sally Witzky  |  January 14, 2019

If you've started an in-house agency or are ready to build or formalize one, it's a good idea to clarify the benefits, choose or adapt to the best model and...

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Want to Create Greater Customer Centricity? Start with Customer Language. (Part 2)

by Augie Ray  |  January 9, 2019

In part one of this blog post, we explored how the language of marketing and business pervades our work lives and discourages the customer centricity our organizations seek. For example, at...

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What Don Draper Got Right

by Chris Ross  |  January 8, 2019

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Six Digital Transformation Barriers CMOs Need to Address

by Marc Brown  |  January 7, 2019

According to data from Gartner's 2018 CEO survey, CMOs are an essential part of the team driving digital transformation across the enterprise. Why marketing? Put simply, it’s being driven by the power...

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Want to Create Greater Customer Centricity? Start with Customer Language. (Part 1)

by Augie Ray  |  January 7, 2019

"We want to become a more customer-centric organization." As a customer experience researcher and advisor, I hear that phrase every single week. I suspect you may, too. Achieving this is, of...

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Six Marketing Questions You Won’t Be Asking in 2023

by Benjamin Bloom  |  January 4, 2019

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence ....

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