Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

36 Advertising Stats: A Cheat Sheet

by Martin Kihn  |  October 9, 2017

Note that these numbers are rounded, sometimes seriously so. Any marketer could memorize them. Let's start with a picture: Big Picture Global ad spending: $500B U.S. ad spending: $200B Yearly...

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Make 2018 the Year of Marketing Measurement

by Anna Maria  |  October 5, 2017

Marketers have moved past the long-running declaration, “This is the year of mobile.” Some are riding high today on the native advertising wave as others consider bailing on advertising. Meanwhile,...

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Atlantazon: Living the Dream of Amazon’s HQ2

by Daryl Plummer  |  September 27, 2017

Here we are a week ahead of my interview with Amazon AWS CEO Andy Jassy at Gartner’s Annual Symposium and I got to thinking about Amazon’s search for a new...

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Pirate, Portfolio or Pet Project? What’s Your Social Impact Profile?

by Chris Ross  |  September 22, 2017

Marketing leaders continue to grapple with what “social impact” really means, what kinds of things they should be doing and how to value the business impact of those activities. The...

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The Economics of Customer Insights

by Noah Elkin  |  September 15, 2017

"How well do we know our customers?" This is the question increasingly at the forefront of marketers' minds. If you're not yet thinking about how to gather customer insights and leverage them...

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Ad Tech Optimist: A Conversation with Jeff Green

by Martin Kihn  |  September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century...

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Back to Basics: Branding Remains at the Core of Marketing

by Jennifer Polk  |  September 13, 2017

Marketing leaders are facing tremendous “scope creep” in terms of the span of their roles and the responsibilities of the marketing organization. Gartner’s 2017 CMO Strategy Survey shows CMO and...

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The Great #Macaroni Experiment

by Martin Kihn  |  September 11, 2017

It is impossible to know if anyone is actually reading your long-form content. You can count how many people looked at it, but not how many gave it real attention....

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There is No Agency Business

by Chris Ross  |  September 8, 2017

After reading Avi Dan’s piece What's Behind The Trouble On Madison Avenue, I felt compelled to do more than just leave an epic comment. Avi’s post is well worth the...

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Native Advertising Heats Up

by Anna Maria  |  September 8, 2017

What's native advertising? It’s a question that confounds even the most seasoned marketers, even though the Federal Trade Commission has issued extensive guidelines on native advertising’s proper usage. That’s not...

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