Gartner Blog Network

Category: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Fuel Your Personalization Engine with Helpful Content

by Rick Lafond  |  March 7, 2019

One of the top concerns among marketers when adopting personalization is that the consumer might consider the brand’s communication ‘creepy’.  This is a well-founded cause for apprehension, given Gartner research...

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Personalization, or Personal?

by Kristina Laroccacerrone  |  March 7, 2019

In 2019, personalization is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access...

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Tidy Up Your Content House

by Nicole Greene  |  March 5, 2019

What brings you joy? Content audits should. Content audits are fundamental to any successful content marketing team. Only 40% of marketers are pleased with the quality of their content. Yet...

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Does Your Marketing Budget Spark Joy (With Your CFO)?

by Ewan Mcintyre  |  February 28, 2019

As a marketer, I think it’s important to be an avid consumer. How can you understand the buyer journey without experiencing it? That’s how I justify my love of stuff....

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Digital Geniuses Hold Themselves Accountable

by Griffin Carlborg  |  February 28, 2019

Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising...

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Organizational Design Essentials: Part Six, Supportive Technologies

by Marc Brown  |  February 22, 2019

As I wrap up my organizational design series, it should be obvious that getting your org right, and finding your 'perfect' design is multidimensional. Org designs represent much more than...

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Three Lessons Learned from Leading an In-House Agency

by Jennifer Polk  |  February 21, 2019

The year was 2009 when  I took over a fledgling in-house agency. I recall being eager to turn my passion for social media into more effective social marketing. I envisioned,...

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Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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Cord-Cutting Creates a More Complicated Landscape for Ad Buyers

by Bryan Yeager  |  February 14, 2019

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting --...

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Facing Brexit’s Budget Challenge

by Ewan Mcintyre  |  February 13, 2019

We live in interesting times. Regardless of your opinion regarding the UK’s relationship with the European Union, what’s clear is that Brexit is starting to bite, as evidenced by major brands...

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