Gartner Blog Network

Category: 'digital-edge' Blog Posts

from the Gartner Blog Network

The first are the last, its technology’s turn for digital transformation

by Mark Mcdonald  |  August 6, 2019

It’s a paradox that technology service providers are among the last companies going through digital transformation.   The firms that gave us the technology to create the digital world are facing...

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Walking wallets – objectifying customers in a digital world

by Mark Mcdonald  |  June 23, 2019

Customers are critical to digital success.  They are not only the source of revenue but also the source of future insight and innovation.  Yet many digital strategists view customers as...

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Human Ability — the Next Wave of Business Value?

by Mark Mcdonald  |  March 6, 2019

Technology is an important force driving value creation in business, society and the environment.   Technology’s value creation legacy has centered around processes — the steps required to complete a task....

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Digital, Strategy and Design

by Mark Mcdonald  |  February 26, 2019

Digital leaders have salient views of the future based on a deep understanding of the customer.  They create approaches to engage customers in that future.  In consulting terms, digital leaders...

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Executives need digitally different thinking

by Mark Mcdonald  |  May 14, 2013

Digital technology is on the mind of every executive from Sales and Marketing to IT and Operations.    Executives concentrate many of these thoughts center around issues of responsibility, authority and...

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An atlas for digital opportunity

by Mark Mcdonald  |  May 6, 2013

An atlas is a collection of maps, graphical representations of the world that allow others to find their way in the new world.  We all face a new world of...

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A late spring and instant summer, the CIO and Digital Technology

by Mark Mcdonald  |  April 29, 2013

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half...

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Can the CIO be the Chief Digital Officer? Yes if they make the role their own

by Mark Mcdonald  |  April 12, 2013

The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers...

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Technology as Brand and Brand as Technology

by Mark Mcdonald  |  April 11, 2013

Brand matters.  Regardless of the definition of Brand,  as an identity, market promise, a message, image etc., the face of your brand is changing.  The face of your brand is...

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Can the CIO be the Chief Digital Officer? Crafting the right role

by Mark Mcdonald  |  April 10, 2013

YES, even H3LL Yes.  But just because you are the CIO does not mean that you are the Chief Digital Officer by default.  They are two different jobs with significant...

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