Gartner Blog Network

Category: 'digital-commerce' Blog Posts

from the Gartner Blog Network

Digital Commerce Success Is A Click Away

by Adrian Lee  |  August 15, 2017

Since this is my first Gartner blog post, I want to write about something that I love. And nothing gives me more pleasure than discussing how to grow a successful...

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Digital Commerce Platforms are the #1 project for enabling digital business models.

by Steve Crawford  |  March 23, 2017

Digital commerce is the #1 transformational project for enabling digital business models. So how and why are enterprises implementing digital commerce? Digital Commerce Platform Growth Trends and Directions Gartner surveyed...

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Thinking Beyond the Cloud with Digital Applications

by Steve Crawford  |  March 21, 2017

Digital applications create the software foundation on which enterprise organizations' digital business models are being built.  In the report, "Market Insight: Thinking Beyond the Cloud — Defining Digital Applications," Gartner defines a Reference...

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The Life-changing Magic of De-cluttering (Your Dashboard)

by Christi Eubanks  |  November 18, 2016

If marketers have one problem it is that we have too much data. The more data we collect about consumers and about our marketing performance, the harder it becomes to tell a...

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What Marketers Should Know About Big Data

by Martin Kihn  |  October 27, 2015

There’s a quote near the top of Philipp Janert’s instant classic Data Analysis Using Open Source Tools: [I]t seems that for many people in the tech field, ‘data’ has become...

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How Digital Commerce Can Be Like a Great Concierge

by Martin Kihn  |  May 15, 2015

Last week, we held our first-ever Gartner Digital Marketing Conference in San Diego. It took place at the Manchester Grand Hyatt, a high-ceilinged, capacious edifice, across the street from a...

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Digital Commerce and The Internet of Things

by Allen Weiner  |  March 6, 2014

Let me start off my stating how little I like the term “Internet of Things.” My take is that this phrase—which represents the grand concept of using IP technology to...

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Amazon Goes Down, Marketers Stay Connected

by Allen Weiner  |  August 20, 2013

Yes, it’s a big deal when a major infrastructure provider such as Amazon suffers an outage, setting social media ablaze with visions of doom (not to mention serious sarcasm) and...

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