Gartner Blog Network

Category: 'digital-commerce' Blog Posts

from the Gartner Blog Network

What Marketers Should Know About Big Data

by Martin Kihn  |  October 27, 2015

There’s a quote near the top of Philipp Janert’s instant classic Data Analysis Using Open Source Tools: [I]t seems that for many people in the tech field, ‘data’ has become...

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How Digital Commerce Can Be Like a Great Concierge

by Martin Kihn  |  May 15, 2015

Last week, we held our first-ever Gartner Digital Marketing Conference in San Diego. It took place at the Manchester Grand Hyatt, a high-ceilinged, capacious edifice, across the street from a...

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Digital Commerce and The Internet of Things

by Allen Weiner  |  March 6, 2014

Let me start off my stating how little I like the term “Internet of Things.” My take is that this phrase—which represents the grand concept of using IP technology to...

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Amazon Goes Down, Marketers Stay Connected

by Allen Weiner  |  August 20, 2013

Yes, it’s a big deal when a major infrastructure provider such as Amazon suffers an outage, setting social media ablaze with visions of doom (not to mention serious sarcasm) and...

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