Gartner Blog Network

Category: 'digital-commerce' Blog Posts

from the Gartner Blog Network

Keeping It Real With E-Tailer User Reviews

by Zachary Weinberg  |  January 2, 2020

Online user reviews have become critical to e-commerce success, as 76% of shoppers trust others’ reviews more than the opinion of their own friends. And according to a 2017 Power Reviews study,...

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Personalize Your Digital Commerce Experience

by Srijita Chakraborty  |  January 2, 2020

Marketing leaders are increasingly spending on digital commerce personalization. In fact, digital commerce is the leading use case driving the purchase of personalization engines (see “Critical Capabilities for Personalization Engines”)....

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How to Create a Genius Website

by Nicole Greene  |  December 3, 2019

Do you remember life before websites? If you're under 30 years old, probably not. The first web page went live on August 6, 1991. It was dedicated to information on...

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Microsoft Dynamics - A Suite Coming of Age

by Julian Poulter  |  December 3, 2019

I'm recently back from a Microsoft Analysts day linked to one of their events in Paris.  There were some interesting developments with Dynamics 365 ( their CRM and ERP suite)...

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Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

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Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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Singapore Will Start e-Tax on Digital Services in 2020

by Adrian Lee  |  February 23, 2018

Netflix. Uber. Spotify.  Consider yourselves warned. During the Budget statement on 19th February,  Singapore's Finance Minister Heng Swee Keat announced that there will be a GST (Goods and Services Tax)...

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Worry Me, Natural Language Processing Doesn't

by Adrian Lee  |  January 17, 2018

The Newsweek headline screamed, "Robots Can Now Read Better Than Humans, Putting Millions of Jobs At Risk". I nearly drowned laughing into my morning coffee. It was a slow news...

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Mobile Marketing Means Serious Business

by Noah Elkin  |  December 7, 2017

A big theme in Gartner's recent Multichannel Marketing Effectiveness Survey (client subscription required) is the emergence of mobile as a dominant channel for multichannel marketers. Now, for those who have...

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Conversational Artificial Intelligence. We Need To Talk About It.

by Adrian Lee  |  October 10, 2017

Gartner released its Top Strategic Predictions for 2018 and beyond on 29th September. I heaved a sigh of relief when I saw that one of the predictions by my esteemed...

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