Gartner Blog Network

Category: 'digital-commerce' Blog Posts

from the Gartner Blog Network

How to Stay Relevant to Consumers Through Uncertain Times

by cltassin  |  July 28, 2020

Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder....

Read more »

Reaching Consumers Without Stores

by cltassin  |  June 3, 2020

It’s hard to believe that just a couple months ago I wrote a blog post about the importance of physical retail in the consumer shopping journey without any mention of...

Read more »

Optimizing for Digital Commerce Means Optimizing for Customer Confidence

by Kristina LaRocca-Cerrone  |  March 25, 2020

Digital commerce is the design, and execution, of marketing activities that make it possible for customers and prospects to successfully research, evaluate, and purchase products online. And in the weeks...

Read more »

Keeping It Real With E-Tailer User Reviews

by Zachary Weinberg  |  January 2, 2020

Online user reviews have become critical to e-commerce success, as 76% of shoppers trust others’ reviews more than the opinion of their own friends. And according to a 2017 Power Reviews study,...

Read more »

Comments: 1

Personalize Your Digital Commerce Experience

by Srijita Chakraborty  |  January 2, 2020

Marketing leaders are increasingly spending on digital commerce personalization. In fact, digital commerce is the leading use case driving the purchase of personalization engines (see “Critical Capabilities for Personalization Engines”)....

Read more »

How to Create a Genius Website

by Nicole Greene  |  December 3, 2019

Do you remember life before websites? If you're under 30 years old, probably not. The first web page went live on August 6, 1991. It was dedicated to information on...

Read more »

Comments: 3

Microsoft Dynamics - A Suite Coming of Age

by Julian Poulter  |  December 3, 2019

I'm recently back from a Microsoft Analysts day linked to one of their events in Paris.  There were some interesting developments with Dynamics 365 ( their CRM and ERP suite)...

Read more »

Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

Read more »

Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

Read more »

Singapore Will Start e-Tax on Digital Services in 2020

by Adrian Lee  |  February 23, 2018

Netflix. Uber. Spotify.  Consider yourselves warned. During the Budget statement on 19th February,  Singapore's Finance Minister Heng Swee Keat announced that there will be a GST (Goods and Services Tax)...

Read more »