Gartner Blog Network

Category: 'digital-commerce' Blog Posts

from the Gartner Blog Network

Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

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Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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Mobile Marketing Means Serious Business

by Noah Elkin  |  December 7, 2017

A big theme in Gartner's recent Multichannel Marketing Effectiveness Survey (client subscription required) is the emergence of mobile as a dominant channel for multichannel marketers. Now, for those who have...

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Conversational Artificial Intelligence. We Need To Talk About It.

by Adrian Lee  |  October 10, 2017

Gartner released its Top Strategic Predictions for 2018 and beyond on 29th September. I heaved a sigh of relief when I saw that one of the predictions by my esteemed...

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Digital Commerce Success Is A Click Away

by Adrian Lee  |  August 15, 2017

Since this is my first Gartner blog post, I want to write about something that I love. And nothing gives me more pleasure than discussing how to grow a successful...

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Digital Commerce Platforms are the #1 project for enabling digital business models.

by Steve Crawford  |  March 23, 2017

Digital commerce is the #1 transformational project for enabling digital business models. So how and why are enterprises implementing digital commerce? Digital Commerce Platform Growth Trends and Directions Gartner surveyed...

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Thinking Beyond the Cloud with Digital Applications

by Steve Crawford  |  March 21, 2017

Digital applications create the software foundation on which enterprise organizations' digital business models are being built.  In the report, "Market Insight: Thinking Beyond the Cloud — Defining Digital Applications," Gartner defines a Reference...

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The Life-changing Magic of De-cluttering (Your Dashboard)

by Christi Eubanks  |  November 18, 2016

If marketers have one problem it is that we have too much data. The more data we collect about consumers and about our marketing performance, the harder it becomes to tell a...

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