Gartner Blog Network

Category: 'demand-generation' Blog Posts

from the Gartner Blog Network

Addressing Disruptions to Tradeshow and Event Marketing Plans Due to Coronavirus

by Christy Ferguson  |  March 3, 2020

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11% of marketing programs budget on third party tradeshows and hosted event...

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B2B Marketing Technology Teams Seek Insights and Hope for an AI Future

by Benjamin Bloom  |  November 29, 2018

As the saying goes, “The real selling doesn’t start until the buyer says no.” In the modern relationship between marketing and sales, one team works tremendously hard to deliver an...

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Types of Content Required to Generate Demand for Tech Start-Ups

by Christy Ferguson  |  October 1, 2018

More often than not, start-ups acquire customers by leveraging the network of the leadership team.  But scaling the business requires generating demand for new products through formal product launch programs....

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Create Demand from Prospects Who Are NOT Planning a Purchase

by Christy Ferguson  |  August 6, 2018

Technology and service providers (TSPs) often indicate that they do not see value in conducting outreach, advertising on third-party channels or pursuing prospects who are not in an active buying...

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Tradeshow Marketing: On-site Activity is NOT the Most Critical Element of Success

by Christy Ferguson  |  April 3, 2018

I'm embarking on a kitchen remodel soon and recently attended a tradeshow to meet with and ultimately select a contractor. I went to the show armed with details of the...

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Keys to Generate Demand for New Products

by Christy Ferguson  |  January 23, 2018

As new products are launched, product marketing leaders are accountable for generating demand in the market. Often times, due to the intense nature of product development the demand generation program...

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