Gartner Blog Network

Category: 'data-and-analytics' Blog Posts

from the Gartner Blog Network

The War on Data Continues

by Andrew White  |  April 2, 2019

Two articles I spied in the last few days really nailed for me the “war on data”.  By “war” I mean to say the onslaught of public policy being mooted...

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The Role of Data and Reason in being Data-Driven

by Andrew White  |  March 28, 2019

It’s all the rage- we need to be ‘data driven’. Unfortunately important ideas and advice are often dumbed-down or simplified to singular messages for ease of consumption and this can...

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Our Top 20 Most-Read Data and Analytics Research Last Week

by Andrew White  |  March 26, 2019

Click here for an interactive PDF to connect to the research directly....

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Should your view of the customer be singular or plural?

by Benjamin Bloom  |  March 25, 2019

Here’s a game you can play with your family on the next game night.  Ask them what a CDP is! You can tell them it’s something everyone at work is...

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The Benefits (and Limits) of Relative Measurements in Marketing

by Jason Mcnellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

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Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

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So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

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Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

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Mapping the Rewards — and Risk — of Location Intelligence

by Noah Elkin  |  February 6, 2019

As consumers, everywhere we go, we leave a digital footprint. According to research from my Gartner Iconoculture colleagues (Gartner client subscription required), more than half of US consumers feel their...

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Gillette and 3 Steps to Get More from Earned Media

by Frances Russell  |  January 30, 2019

Earlier this month, P&G released an ad to promote its brand, Gillette, which has used the slogan "the best a man can get" for several years in its advertising. The...

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