Gartner Blog Network

Category: 'data-and-analytics' Blog Posts

from the Gartner Blog Network

Investing or Focusing on AI Does Not Alone Assure Success

by Andrew White  |  May 1, 2019

Two articles in today’s US print edition of the Financial Times highlight the simultaneous offer of promise and peril that AI brings. One article describes the meteoric rise of a...

Read more »

Are You Amassing Your Data War Chest?

by Andrew White  |  April 15, 2019

News in today's US print edition of the Wall Street Journal calls out the growing power of data.  Uber, in its IPO document filed with the Securities and Exchange Commission...

Read more »

Back to the Future with Business Process Management

by Andrew White  |  April 12, 2019

Do you remember the Seven Year Itch?  If you are like me, a little older than you care to think about, then you will remember that iconic movie.  It remains...

Read more »

The War on Data Continues

by Andrew White  |  April 2, 2019

Two articles I spied in the last few days really nailed for me the “war on data”.  By “war” I mean to say the onslaught of public policy being mooted...

Read more »

The Role of Data and Reason in being Data-Driven

by Andrew White  |  March 28, 2019

It’s all the rage- we need to be ‘data driven’. Unfortunately important ideas and advice are often dumbed-down or simplified to singular messages for ease of consumption and this can...

Read more »

Should your view of the customer be singular or plural?

by Benjamin Bloom  |  March 25, 2019

Here’s a game you can play with your family on the next game night.  Ask them what a CDP is! You can tell them it’s something everyone at work is...

Read more »

The Benefits (and Limits) of Relative Measurements in Marketing

by Jason Mcnellis  |  March 22, 2019

When using hand tools in my woodshop, I can achieve tremendous tolerances. With relative ease, I can change the length, width or thickness of a board by one thousandth of...

Read more »

Measure the Offline Impact of Online Tactics

by Joseph Enever  |  March 21, 2019

Quantifying the offline impact, of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail...

Read more »

So You Finally Hired a Data Scientist

by Frances Russell  |  March 8, 2019

So, Marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat...

Read more »

Respect OTT Reach But Demand ROI

by Benjamin Bloom  |  February 15, 2019

Among the storylines about cord-cutters, ad-blockers, and time-shifters, new research from Gartner shows the significant and rising opportunity in in-stream video advertising delivery to internet-connected devices (see Over-the-Top TV Advertising...

Read more »