Gartner Blog Network

Category: 'data-and-analytics' Blog Posts

from the Gartner Blog Network

Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!

by Sean Holbert  |  September 18, 2019

VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...

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Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

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The Uncanny Valley of Privacy

by Lizzy Foo  |  August 27, 2019

Robots look creepy if they look too much like a real person: That "creepiness" is referred to as the "uncanny valley" in the field of robotics. It describes how people...

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Growing Set of Case Studies for Data and Analytics

by Andrew White  |  July 23, 2019

Many clients ask us about case studies and what great stories we have seen or heard.  Here is a snapshot from our growing new set of data and analytics case...

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Why Customers Leave - and What to Do

by Frances Russell  |  July 9, 2019

Many Marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking...

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What's Next for Marketing Dashboards?

by Lizzy Foo  |  June 11, 2019

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a neverending, difficult slog known...

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Give up those Measures and Metrics to Succeed - Really

by Andrew White  |  June 10, 2019

I want to comment in an insightful and challenging Opinion piece in this last weekends US print edition of the Wall Street Journal. The article was titled, A Dearth of...

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Become Kinder with Gartner’s Business Value Pyramid

by Andrew White  |  May 29, 2019

A common and often intractable question we hear from clients all the time is, “how can I show a link between data and a business or organizational outcome?”  I personally...

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Convincing Leaders to Augment Analytics Teams With Advanced Data Skills

by James Meyers  |  May 9, 2019

For those of you with only 30 seconds to read... TL;DR: Leverage your stakeholders’ unfulfilled needs as the core of your business case for adding more sophisticated analytics personnel. Pledge to...

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Will Your Organization Win?

by Andrew White  |  May 7, 2019

In this weeks US print edition of The Economist (May 4-10, 2019) there is a short and intriguing article. It is the Buttonwood article, titled “The Eternal Quest to find...

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