Gartner Blog Network

Category: 'data-and-analytics' Blog Posts

from the Gartner Blog Network

Five Alternative - or Complementary - Approaches to Multitouch Attribution

by Lizzy Foo  |  December 9, 2019

It's a new world out there, and obtaining user-level data for algorithmic, multitouch attribution just isn't as easy as it used to be. Great minds have written at length about...

Read more »

You’re likely investing a lot in marketing analytics, but are you getting the right insights?

by Jason Mcnellis  |  November 5, 2019

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....

Read more »

Upgrade your Data (and Analytics) Strategy – Now!

by Andrew White  |  November 1, 2019

I was up at 4am last Saturday (before Orlando Symposium) in order to watch England take on New Zealand in the first semi-final of the Rugby World Cup 2019 in...

Read more »

Measuring Marketing Effectiveness in light of CCPA

by Frances Russell  |  October 25, 2019

Alas, we’ve arrived. White bed sheets adorn the trees in your neighbor’s yard, candy corn lines the shelves of your local supermarket, and you’re working up excuses to indulge in...

Read more »

A Day in the Life of an Analyst at Gartner IT Symposium XPO 2019 USA – Day 4 Oct 24 2019

by Andrew White  |  October 25, 2019

6.01. Woke up and yes, as expected, felt tired. My Oura ring gave me the bad news: Sleep score: 78 (down from 86 yesterday). Restlessness and a lower than normal...

Read more »

A Day in the Life of an Analyst at Gartner IT Symposium XPO 2019 USA – Day 3 Oct 23 2019

by Andrew White  |  October 24, 2019

6.10am Woke up feeling really good. My Oura ring said I should feel good and she was right! Sleep score of and readiness 6.13am Rushed downstairs to grab a cafe mocha....

Read more »

A Day in the Life of an Analyst at Gartner IT Symposium XPO 2019 USA – Day 2 Oct 22 2019

by Andrew White  |  October 23, 2019

A Day in the Life of an Analyst at Gartner IT Symposium XPO 2019 USA – day 2 October 22 2019 Awoke at 6.20am tired.  Still not sleeping that well...

Read more »

A Day in the Life of an Analyst at Gartner IT Symposium XPO 2019 USA - Day 1 Oct 21 2019

by Andrew White  |  October 22, 2019

Awoke at 7.15am refreshed. Even my Oura ring app said I should be feeling great! I had a hard time getting to sleep. Maybe it was the pillow or hotel...

Read more »

Business partners overloaded with data? Reshape Insights & Analytics for Sensemaking!

by Sean Holbert  |  September 18, 2019

VoC programs, AI, data lakes, data scientists, new insights and analytics talent…these are just some of the areas that business and marketing leaders are continuing to invest in. Businesses are...

Read more »

Going Direct? Got Tools?

by Charles Golvin  |  September 12, 2019

I bought a wrench. I've been cycling for a long time and do all the maintenance on my bikes, so I own a number of specialized tools. I friend recommended...

Read more »