Gartner Blog Network

Category: 'data-and-analytics' Blog Posts

from the Gartner Blog Network

Adopt Lean Principles to Guide Efficient Analytics and Insights Functions

by Ethan Budgar  |  April 3, 2020

How can I do more with less?   It’s an evergreen question for Insights and Analytics teams, but one that’s certainly increasing in volume and importance. Teams are looking to...

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Rapid Insight-Led Decision Making During Disruption

by sholbert  |  April 3, 2020

The pressure on Marketing Analytics & Insights teams to deliver more insights, more quickly has been turned up exponentially due to disruption from COVID-19. Marketing leaders need to be plugged...

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Unprecedented times + machine learning = poor experiences?

by Jason McNellis  |  April 3, 2020

As marketers move from reacting to COVID to planning for a new-normal, it’s time to re-evaluate machine learning capabilities. Obviously digital engagement and retail consumption patterns have shifted in most...

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Have You Stashed Enough Cash?

by Andrew White  |  April 2, 2020

In the Economist magazine March 21-27th, 2020, there were a couple of articles that I found fascinating. The main article explored the role of cash in the current humanitarian and...

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Which is More Important - Data, or Analytics? Both are Needed to Improve Resiliency and Reliability

by Andrew White  |  March 23, 2020

During my home-based quarantine I, like many others over the weekend, are exploring offerings in various movie channels that I never realized I was still paying for. Being a war...

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Privacy, Profiling and Public Safety in the time of COVID-19

by Andrew Frank  |  March 21, 2020

Among all the accepted norms that are being transformed by COVID-19 pandemic, the role of data in society stands out. It’s clearer than ever that the availability of data, or...

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Comments: 2

Our Data and Analytics Research Plans for 2020

by Andrew White  |  January 24, 2020

Its a New Year.  Its a new plan.  Well, not exactly.  But our research plans have evolved and been updated.  You can find out form our Key Initiative Primers exactly...

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Beyond Single Version of the Truth

by Andrew White  |  January 14, 2020

The single version of the truth can be anathema. It does not really exist and it’s not really worth the effort. But then again, what we mean by that phrase...

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Five Alternative - or Complementary - Approaches to Multitouch Attribution

by Lizzy Foo Kune  |  December 9, 2019

It's a new world out there, and obtaining user-level data for algorithmic, multitouch attribution just isn't as easy as it used to be. Great minds have written at length about...

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Comments: 2

You’re likely investing a lot in marketing analytics, but are you getting the right insights?

by Jason McNellis  |  November 5, 2019

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019....

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