Gartner Blog Network

Category: 'customer-retention' Blog Posts

from the Gartner Blog Network

How Do You Measure the Impact of Product Marketing on Customer Success?

by Ray Pun  |  March 14, 2019

In my previous blog, “The Path to Customer Retention Begins With…”, I talked about the challenge of customer retention for product marketers that support subscription-based products and services. To overcome...

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The Path to Customer Retention Begins With…

by Ray Pun  |  February 6, 2019

You just spent 4 weeks helping sales to close a seven-figure deal with a net new customer. Without your product marketing efforts including sales presentations, competitor battle cards, case studies...

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