Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

Top 5 Content Marketing Do's and Don'ts

by Nicole Greene  |  January 22, 2020

How do brands capture consumer attention? Marketers are faced with a flood of competing content and the fact that the average person has an attention span of less than 6...

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Three Things To Know About 2020 Customer Experience Trends

by Augie Ray  |  December 12, 2019

Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about...

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How to Create a Genius Website

by Nicole Greene  |  December 3, 2019

Do you remember life before websites? If you're under 30 years old, probably not. The first web page went live on August 6, 1991. It was dedicated to information on...

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Microsoft Dynamics - A Suite Coming of Age

by Julian Poulter  |  December 3, 2019

I'm recently back from a Microsoft Analysts day linked to one of their events in Paris.  There were some interesting developments with Dynamics 365 ( their CRM and ERP suite)...

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Would You Copy-and-Paste your Competitor's Website? Then Why Copy-and-Paste Their Strategy, Features, and Metrics?

by Jane Anne  |  December 2, 2019

[caption id="attachment_155" align="alignnone" width="150"] "Copy that" is not a good strategy when building your website.[/caption]   Last year at our Digital Marketing Conference, I delivered a presentation on where and...

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Salesforce 2020 beyond CRM - thoughts on SWOT

by Julian Poulter  |  November 26, 2019

Last year I wrote a SWOT analysis on Salesforce's Success platform in early 2018.  I knew a few things were out of date in that analysis and having attended Dreamforce...

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Using Accountability to Drive Customer Centricity—A Bloody Affair

by Cassandra Nordlund  |  November 22, 2019

Based on the title, I’m sure some of you are wondering if I’m going to reveal the CX equivalent of a never-been-seen scene comparable to the Red Wedding from Game...

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In the next five years, the biggest challenge that architects of CRM systems face will be how to deliver faster

by Olive Huang  |  November 22, 2019

Here is my joke about conferences: Conferences are like fish. Day one we are all fresh. Day two we become a bit slimy. Day three we start to stink and...

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Is The Minimum Viable Product (MVP)—Truly Customer-Centric? 

by Leah Reidy  |  November 20, 2019

When companies are in the stages of new product development many adopt the practice of starting with the Minimum Viable Product (MVP)—essentially meaning that they design a product that includes...

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In order to succeed in the next decade, do companies need to have a purpose?

by Olive Huang  |  November 20, 2019

Back in 2013 I came to Dreamforce and wrote a blog "My Dreamforce as a Fish Market Theory". Then for the past six years I didn't come back to this...

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