Gartner Blog Network

Category: 'customer-experience' Blog Posts

from the Gartner Blog Network

Gartner Publishes the Magic Quadrant Sales Force Automation, 2018

by Tad Travis  |  July 9, 2018

Gartner is pleased to release the newest installment of the annual Sales Force Automation Magic Quadrant.  This year the Magic Quadrant covers 15 vendors. Within this group, Gartner finds a wide...

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Why the Customer Experience Matters

by Jessica Ekholm  |  June 7, 2018

According to the latest Customer Experience in Marketing Survey 2017: Greater Expectations, Greater Challenges, in two years 82% of B2B CMOs expect to mostly or completely compete on the basis...

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What I Learned About Influencers and Advocates By Being One

by Augie Ray  |  June 6, 2018

Step back in time with me: It’s December 1994, Boyz II Men is crooning “I'll Make Love to You” on the radio, Prodigy opens up the Internet to users of...

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Good Bye Connected Home - Hello Intelligent Home

by Jessica Ekholm  |  May 31, 2018

Digital disruption is happening right now in the connected home. The disruption we are seeing is the move from a connected home to an intelligent home. But what exactly is the intelligent...

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Beware the Customer Experience Case Study

by Augie Ray  |  May 21, 2018

Case studies. Everyone craves them. But are they success guideposts to follow, or might they have the power to mislead us? The lure of case studies is that they offer us peeks at others'...

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Leadership's Essential Role in Customer Experience

by Augie Ray  |  March 27, 2018

Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working with our clients, one of the challenges we see is...

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Will 5G Boost the Adoption of Smart Living?

by Jessica Ekholm  |  February 22, 2018

In a few days time, the big players of the mobile communications sector will gather at Mobile World Congress in Barcelona. Smart living is at the top of the agenda,...

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Looking ahead: Gartner's CRM Sales Research 2018

by Tad Travis  |  January 18, 2018

Happy New Year everyone. Now that we are well into January, this is a good time to share thoughts and observations about the CRM Sales Research agenda for 2018. Yesterday,...

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Our Hellish Voice-Activated Future

by Augie Ray  |  January 10, 2018

I see a lot of marketers getting excited about voice tech. Let's stop for a moment to recall how marketers excited about email and social media behaved, flooding your inbox...

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Christmas, the Retail Apocalypse and Customer Experience

by Augie Ray  |  December 22, 2017

Last night I visited a mall. "Four days before Christmas?" you ask. "Are you mad, man?" Maybe, but we found the mall sad and empty. The week before Christmas! I...

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