Gartner Blog Network

Category: 'customer-analytics' Blog Posts

from the Gartner Blog Network

AI Can Be A Central Nervous System

by Robert Hetu  |  December 16, 2019

It's tempting to anthropomorphize artificial intelligence (AI), particularly when devices such as Alexa and Siri increasingly employ human communication. I've been known to throw in a sharp retort every now and...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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Hype Cycle for Consumer Goods 2016

by Robert Hetu  |  July 15, 2016

Consumer goods manufacturers continue to favor technology investments facilitating competitive differentiation. CIOs and IT leaders can use this Hype Cycle to evaluate opportunities, educate their organizations, and guide their planning...

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2016 Retail Research Recap

by Robert Hetu  |  July 12, 2016

Gartner's research for the retail industry crosses all major key initiatives. [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail trends and technologies: Hype Cycle for Retail Technologies 2016 Forces not unlike wind,...

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Consumer-Centric Ecosystems for Consumer Goods Manufacturers and Retailers

by Robert Hetu  |  May 12, 2016

Fellow Gartner analyst Ellen Eichhorn and I partnered on new industry vision research to highlight the changing landscape of retail and consumer goods industries.  Consumer-centric ecosystems will enable manufacturers and...

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How The OODA Loop Helps Explain Algorithmic Merchandising

by Robert Hetu  |  March 9, 2016

Leveraging algorithms is the only way that merchandising can meet the customer centricity challenges of digital business and the digitalization of retail. Retail merchandisers fight a daily battle to garner...

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Comments: 1

The Stage is set for Algorithmic Merchandising

by Robert Hetu  |  January 13, 2016

By 2020, merchant leaders will be algorithms, prompting the top 10 retailers to cut up to one-third of headquarters merchandising staff. Predicts 2016: Digital Business Uproots Traditional Retail Revenue Generation Analysis...

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The Danger of Personalized Offers

by Robert Hetu  |  January 4, 2016

Personalized offers are a tricky thing indeed. Apparently one large retailer determined that I would deeply value Rogaine, since it was included in a set of products within an email...

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Retailers Increasing Predictive Analytics Capabilities

by Robert Hetu  |  October 22, 2015

My 2012 research about changing the face and use of analytics in retail reported that less than 15% of large retailers were using predictive analytics. Hopefully we are seeing growth...

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Comments: 3

Retailers Find Success Using Self-Service and Advanced Analytics

by Robert Hetu  |  April 27, 2015

Gartner defines advanced analytics as the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights...

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Comments: 4