Gartner Blog Network

Category: 'customer-analytics' Blog Posts

from the Gartner Blog Network

AI Can Be A Central Nervous System

by Robert Hetu  |  December 16, 2019

It's tempting to anthropomorphize artificial intelligence (AI), particularly when devices such as Alexa and Siri increasingly employ human communication. I've been known to throw in a sharp retort every now and...

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Without Advanced Behavioral Segmentation Retailers Will Fail

by Robert Hetu  |  August 2, 2018

Providing every existing or potential customer with one view of the retailer, where the customer has a consistently good experience in and among the retailer's physical and digital channels, is...

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